Introducing The New Barely There Simply the One Bra

Simply the One Bra Provides the Ultimate in Comfort with New Smooth and Seamless Fabric

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Apr 23, 2014, 03:14 ET

WINSTON-SALEM, N.C., April 23, 2014 /PRNewswire/ -- Barely There, a leading brand in intimate apparel innovation, introduces its new Simply the One bra that combines technology-driven comfort with beauty and style.

Popular for providing women with bras and panties that offer sophistication, comfort and everyday style, the Barely There brand introduces a revolutionary bra that combines comfort with wear-ability. The result is a super-soft fabric that feels great against the skin.

Introducing the new Barely There Simply the One Bra (PRNewsFoto/HanesBrands Inc. )

Barely There logo (PRNewsFoto/HanesBrands Inc. )

Seamless from the inside out, the Simply the One bra is constructed with three layers of material fabric foam laminated together and cut into a single piece. The Simply the One bra features light foam cups for shape and support without the bulk, a smooth design made from one piece of fabric, and convertible straps making it versatile enough for almost any outfit. Simply the One bra creates a truly seamless experience inside out.

While the majority of bras in the market embed underwire inside the bra, the Simply the One bra is unique in putting its ComfortWire on the outside so it is not felt against the skin. This new design helps eliminate poking and digging, a problem that 89 percent of women reported. The Simply the One bra is the perfect solution to such common annoyances women often experience with their bras.

"The Barely There brand prides itself on designing versatile collections of intimate apparel that provide comfort and quality to women," said Tricia Bouras, vice president and general manager, contemporary bras for HanesBrands. "The introduction of Simply the One bra is another opportunity for the brand to offer women a bra that makes them happy and provides a more comfortable bra-wearing experience."

Simply the One bra sizes include 34-36A; 40B, C and D and comes in luscious colors including nude/whisper white, black/nude, natural bisque/whisper white, warm steel/pale dogwood, sterling grey/muscadine grape, and scattered fern print/zephyr.

This cutting-edge bra is available in Kohl's and Belk department stores nationwide and select J.C. Penney stores, with a suggested retail price of $38.

Visit www.barelythere.com or visit us on Facebook to learn more about the brand.

About Barely There
Barely There is a solutions-focused intimate apparel brand of bras, panties, shapewear and tops. A recognized industry leader in seamless technology and innovation, Barely There products can be found in leading retailers nationwide. Barely There is a brand of HanesBrands (NYSE: HBI), a socially responsible leading marketer of intimate and basic apparel under some of the world's strongest apparel brands. For more information, visit www.BarelyThere.com or www.facebook.com/barelythere.

Photo - http://photos.prnewswire.com/prnh/20140423/77750
Logo - http://photos.prnewswire.com/prnh/20140423/77749

SOURCE HanesBrands Inc.