Introducing The Longhorn 7.2 Oz. Value Tub

RICHMOND, Va., April 1, 2013 /PRNewswire/ -- Longhorn announced today the latest offer for a consumer that saves both time and money, the Longhorn 7.2 oz. value tub.  The launch follows the introduction of the 14.4 oz. value tub in March of 2012.

(Photo: http://photos.prnewswire.com/prnh/20130401/PH86345)

"Tubs are the fastest growing segment in the category," according to Longhorn Associate Brand Manager Tracy Vernon, "and are designed for the moist snuff user who is looking for value.  Our value tub offers savings and convenience.  Buying in bulk provides a lower price per can and eliminates the need for consumers to make multiple trips to the store."

Consumers can now get a 7.2 oz. tub of one of their favorite flavors and cuts of Longhorn.  Each tub is the equivalent of 6 cans and includes a refillable can inside.  The Longhorn 7.2 oz. value tub is available in six flavors and cuts: Long Cut Wintergreen, Straight and Natural, and Fine Cut Natural, Wintergreen, and Mint.  This campaign will be supported with eye-catching POS.

About Longhorn:  The Longhorn brand offers the best value by delivering a simple combination of premium quality and really great price. Longhorn moist snuff gives you the taste you demand at the price you want.  For more information on Longhorn, visit our website at www.longhornsnuff.com

About Swedish Match:  Swedish Match develops, manufactures, and sells market-leading brands in the product areas Snus and snuff, Other tobacco products (US mass market cigars and chewing tobacco), and Lights (matches and lighters).Well known brands include General snus, Longhorn moist snuff, Red Man chewing tobacco, White Owl cigars, Cricket lighters, and Fiat Lux matches. The Group sells products across the globe, with production units in six countries. The Group's global operations generated sales of 12,486 MSEK for the twelve month period ending December 31, 2012. The Swedish Match share is listed on the NASDAQ OMX Stockholm (SWMA).

SOURCE Swedish Match

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