Introducing The Kate Moss Lasting Finish Lipstick Collection by Rimmel London

NEW YORK, Feb. 14, 2012 /PRNewswire/ -- THINK: A decade of iconic beauty with Rimmel London and Kate Moss.

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WHAT IT IS: Kate Moss's supermodel style, captured in a bold lipstick collection. In honor of Kate Moss' ten years as the face of Rimmel London, the brand presents five Lasting Finish Lipsticks created exclusively by Kate Moss. Each lipstick is housed in a chic matte black bullet, reflective of Kate Moss's signature rocker style, and bears the supermodel's signature in bold red for elegance with an edge.

"My inspiration for this range was really to create a range of easy to wear, chic, modern shades that I have always worn and loved. From bright reds to soft pinks and nudes, there is a shade for everyone and any occasion. It was also really important for me that they were comfortable to wear. Whatever your outfit there is sure to be a shade to match!" said Kate Moss.

Lasting Finish Lipstick by Kate Moss delivers full-bodied, all-day color with an added Black Diamond Pigment Complex for even more radiant color. The complex reflects like never before, creating gorgeous tones that leave lips irresistible. Natural moisturizers deliver a rich, creamy texture that stays put, while vitamins C and E provide essential antioxidant protection.

Kate's collection captures the flair, edge and timelessness of her unique look. Lasting Finish Lipstick by Kate Moss is available in five fashion-forward shades curated for the U.S. including:

• 01 – a deep brick red
• 04 – a royal purple
• 08 – a dusty rose
• 12 – a candy coral
• 14 – a blushed nude

Next season, Kate Moss and Rimmel London will launch a new collection of of-the-moment shades to capture the latest trends.

WHAT IT COSTS: $5.49

WHERE TO FIND THEM: Mass market retailers and drugstores nationwide.

RIMMEL LONDON, a top-selling line of color cosmetics in the U.K., was created in 1834 and introduced to the U.S. market in March 2000.  Rimmel epitomizes the London spirit – energetic, fashion forward and individual.  A comprehensive beauty offering, Rimmel is always inspired by London's trend-setting style. Quality cosmetics at an accessible price that allows American women to get a piece of the London Look.

FOR MORE INFORMATION, PRODUCT IMAGES OR SAMPLES:
JOANNE CHIU SULIT
SAMIE MILLER ROBERTS
TRACTENBERG & CO. 
212.929.7979

SOURCE Rimmel London