Introducing the Anastasia Beverly Hills Lip Palette

A first of-its-kind, customizable lip palette

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Jan 13, 2017, 07:03 ET

NEW YORK, Jan. 13, 2017 /PRNewswire/ -- Prestige global cosmetics brand and leading beauty innovator, Anastasia Beverly Hills, unveils a revolutionary, new professional Lip Palette. Known for their trailblazing legacy in the eyebrow category and cutting-edge product developments in color, the new Anastasia Beverly Hills Lip Palette adds to the brand's stable of breakthrough products including the original trend-setting Contour Kit, and cult-classic Glow Kits.

The first-of-its-kind Anastasia Beverly Hills Lip Palette features 18 long-wear shades that offer intense pigment payoff and a matte finish. Color selections range from five pure primary hues to neutrals, bolds and brights, allowing users to mix, layer and customize endlessly. A true innovation in the lip category, the palette gives both novices and pros the ability to create completely custom lip looks – from a soft, daytime neutral to a bold, dramatic pop.

"Our Lip Palette is unique in that it achieves a pigmented matte lipstick formula in a pan. The primary colors provide users with tons of color choices outside the 13 ready-to-wear shades," says Claudia Soare, President of Anastasia Beverly Hills.

The palette also includes a mixing plate and a dual-ended lip brush spatula, making combining shades easier than ever. Use the palette like a true makeup professional by mixing shades with the five primary colors; each one has their own unique function:

Pure White – to lighten and enhance
Pure Black – to deepen and contour
Pure Red – to warm
Pure Yellow – to neutralize or warm
Pure Blue – to cool or neutralize

The Anastasia Beverly Hills Lip Palette retails for $48 and will be available beginning January 10^th, 2017 on AnastasiaBeverlyHills.com and March 2017 at Sephora, Ulta, Macy's and Dillards. To stay up-to-date on the latest Anastasia Beverly Hills news, follow the brand on Instagram (@AnastasiaBevelyHills) and Snapchat (@ABHCosmetics).

About Anastasia Beverly Hills
Anastasia Beverly Hills was founded in 1997 by Romanian-born beauty entrepreneur Anastasia Soare. Rooted in the science of sacred geometry, the company formulates, manufactures, and markets prestige cosmetics for a passionately informed prosumer audience. ABH has received numerous accolades for cutting-edge product trends including the category-first Contour Palette and cult classic Liquid Lipstick, as well as industry-wide recognition for digital innovation. Soare was first to introduce and patent the "Golden Ratio" method for eyebrow shaping, popularized by her famous celebrity clientele,which has become a landmark contribution to beauty history. ABH cosmetics are available at anastasiabeverlyhills.com, Dillards, Macy's, Nordstrom, Sephora, ULTA, and select retailers in over twenty-five countries.

SOURCE Anastasia Beverly Hills