Introducing Stetson Caliber A New Fragrance For The Modern Gentleman

New study reveals Americans still value the disappearing art of chivalry

News provided by

Sep 30, 2014, 10:00 ET

NEW YORK, Sept. 30, 2014 /PRNewswire/ -- He still exists—the rare man of honor with a dash of true grit. A traditional guy at heart, he brings passion, integrity, and a strong sense of commitment to everything he does. It may seem old-fashioned, but recent research shows that most people think chivalry is still important today: a survey taken this summer reveals its value. Living by a code of modern gallantry, he draws on time-tested values that fit perfectly in today's world. He is respectful and courteous. He is the ultimate "modern cowboy," who builds, protects, provides, and stands steadfast in any situation. This quintessential American spirit is distilled in new Stetson Caliber.

Introducing Stetson Caliber for the Chivalrous Man. (PRNewsFoto/Coty Inc.) (PRNewsFoto/Coty Inc.)

To view the multimedia assets associated with this release, please click: http://www.multivu.com/players/English/7296251-coty-stetson-caliber-new-men-s-fragrance-chivalry-survey/

According to the TNS Online Omnibus Survey, commissioned by Coty Beauty Fragrances in July 2014:

90% of men and 88% of women think it's important for men to behave chivalrously towards women.
Men claim to be more chivalrous than women perceive them to be: 6 out of 10 Men in the US consider themselves chivalrous, but only 4 out of 10 of women agree.
More than half of men claim they give others their undivided attention, but less than 1 in 10 women actually say this is true.
The most chivalrous states are Mississippi, Alabama, Tennessee, and Kentucky. By contrast, the least chivalrous are the New England states of Maine, Vermont, New Hampshire, Massachusetts, and Rhode Island.

A scent that challenges men to live up to their highest potential, new Stetson Caliber marks the revival of a true American classic. Since 1982, Stetson cologne has embodied a proud heritage of authenticity and strength. Now, Stetson Caliber evolves that legacy with a new fragrance celebrating the integrity and inner strength of today's young, hardworking American man.

Clean Masculinity
Stetson Caliber is a distinctive fragrance capturing the bold and energetic spirit of the man of action. First, a uniquely charismatic opening of sparkling lime and black pepper draws you in, where you discover a warm heart of nutmeg and an intriguing air of mystery from red basil and violet leaf. Earthy oakmoss adds depth of character, but the true star is the fresh and woody red sequoia note. Found only in America, the Red Sequoia tree embodies the quiet strength and conviction of the modern cowboy, and gives the fragrance a strong, sexy masculine finish.

TOP:
Key Lime
Lavender
Mandarin
Artemesia
Black Pepper

HEART:
Cyclamen
Red Basil
Nutmeg
Geranium
Violet

DRY DOWN:
Tonka Beans
Red Sequoia
Sandalwood
Ambergris
Oakmoss

The Line: Stetson Caliber
.5 fl oz / 15 ml: $15; 1.0 fl oz / 30 ml: $19

Stetson Caliber products are available at drug stores and mass retailers nationwide.

ABOUT COTY INC.
Coty was created in Paris in 1904 by Francois Coty, who is credited with founding the modern fragrance industry. Today, Coty Inc. is the new emerging leader in beauty with annual net sales of $4.5 billion. Driven by an entrepreneurial spirit, passion, innovation and creativity, Coty Inc. has developed a portfolio of notable brands that compete in all key distribution channels across both prestige and mass markets, and in over 130 countries and territories. For additional information about Coty Inc., please visit www.coty.com.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/players/English/7296251-coty-stetson-caliber-new-men-s-fragrance-chivalry-survey/

SOURCE Coty Inc.