Introducing STAINMASTER® PetProtect™ carpet system

KENNESAW, Ga., Nov. 4, 2013 /PRNewswire/ -- Debuting this fall, STAINMASTER® PetProtect™ carpet and cushion system is a durable, easy-to-clean carpet that resists difficult pet stains and easily releases pet hair when vacuumed.  More U.S. households have pets than children[1], and STAINMASTER® PetProtect™ carpet is the solution for animal lovers who consider their pets to be family members.

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"Pet owners love their pets, but our consumer research shows they want neater pet-friendly living spaces," said Melissa Minihan, STAINMASTER® vice president of marketing. "STAINMASTER® PetProtect™ carpet allows pets to be pets, so that homeowners can maintain pride in their homes."

PetProtect™ carpet and cushion system delivers exceptional overall performance benefits consistent with the STAINMASTER® brand promise—durability, stain resistance and easy-to-clean carpet.  When combined with the STAINMASTER® carpet cushion, this system provides unsurpassed carpet protection for the pet-friendly home.

STAINMASTER® PetProtect™ carpet features professional-grade material that can be cleaned with the most effective cleaners[2].  In laboratory testing, more pet hair was removed when vacuuming STAINMASTER® PetProtect™ carpet than most other carpets.  The proprietary STAINMASTER® carpet cushion barrier helps keep moisture and spills from soaking into the cushion and subfloor, allowing for thorough cleaning and odor reduction^3,4.  Installing STAINMASTER® carpet cushion also extends the carpet warranty.

STAINMASTER® PetProtect™ carpet is available in a variety of styles and thicknesses at select Lowe's® home improvement stores nationwide beginning November 2013.

About STAINMASTER® brand
Introduced in 1986, STAINMASTER® carpet offers an extensive brand portfolio with options for every home.  From carpet for the most active of families to pet owners to a baby's nursery, STAINMASTER® carpet is a leader in offering carpets that are durable, easy to clean and maintain.  STAINMASTER® carpet and rugs are manufactured using premium nylon 6, 6 polymer – a unique structure that differs from ordinary nylon – and are available in more than 19,000 styles and color combinations.  STAINMASTER® is the most trusted brand of carpet in America and winner of the 2013 Women's Choice Award® as the carpet most preferred by women. STAINMASTER® and the STAINMASTER® family of marks and logos are trademarks of INVISTA.  For more information, visit www.STAINMASTER.com, Facebook.com/STAINMASTER or Twitter @STAINMASTER.

[1] American Pet Product Association, National Pet Owners Survey, 2011-2012
[2] Defined as hydrogen peroxide-based cleaners
[3] To realize this benefit, you must purchase STAINMASTER® carpet cushion
[4] Requires thorough cleaning

SOURCE INVISTA

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