Introducing River Island's Weekly RI Edit

LONDON, May 2, 2013 /PRNewswire/ --

River Island has launched a weekly Get the Look fashion feature for men, women and kids - The RI Edit.

The RI Edit showcases five of the best new products to arrive online each week, helping customers to shop River Island's must-have new styles easily. Products are handpicked by the River Island team each week to convey a theme, trend or colour scheme that fashion-forward shoppers will love.

This week's men's selection includes military influenced blazers, chinos, striped shirts, watches and men's shoes.

This season some of the key trends to be covered by The RI Edit include monochrome, fluorescent styles and stripes for women, plus blue, smart dressing and brands for men. Kid's edits include a roundup of pretty colourful girls' styles, and essential t-shirts for boys.

The RI Edit is just one of the fashion editorial features on riverisland.com. The Get the Look pages for men, women, girls and boys are also updated weekly with guides to the season's new fashion trends, plus tips on how to recreate them with the latest River Island styles.

To keep up to date with River Island's weekly RI Edit and the latest Get the Look features visit riverisland.com.

Search: Get the Look

SOURCE River Island