Introducing Norell Elixir Eau de Parfum. Sexy. Modern. Intoxicating.

"If you're going to go out at night, for heaven's sake wear something that explodes and goes pow." - Norman Norell

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Jun 22, 2016, 09:00 ET

NEW YORK, June 22, 2016 /PRNewswire/ -- A floriental woody, Norell Elixir is an addictive and alluring fragrance. An essence that seduces the senses with an enticing blend of cool spice, INTOXICATING white flowers and a narcotic trail of dark woods and sweet sensuality. The Norell Elixir woman captivates and beguiles. She is mysterious and passionate, sultry and magnetic - a woman who commands the room as soon as she enters it.

THE NOTES

TOP
Mandarin Italy, Peruvian Pink Pepper and Prune
An extravagant accord of juicy Mandarin and Plum blended with an evocative Peruvian Pink Pepper that gives an enticing spicy vibrancy.

MID
Indian Tuberose, Jasmin Absolute Egypt, Pimento Berry
No other flower but Tuberose – heady, carnal and voluptuous – could represent the heart of this Elixir. Highlighted with striking Pimento Berry, this duo of Passion and Fire lends a timeless decadence.

BASE
Benzoin Resinoid, Crystalized Patchouli, Sandalwood India
A narcotic trail of special Crystallized Patchouli that is simultaneously cool and warm, primal and tenacious. It is wrapped in creamy Indian Sandalwood and the alluring sweetness of Siam Benzoin.

CATEGORY: Luxury Fragrance | FRAGRANCE HOUSE: IFF | PERFUMER: Celine Barel

THE INSPIRATION

NORELL ELIXIR is all about the magic blend. A showman down to the last detail, Norman Norell hosted his fashion shows at night, requesting black-tie attire and serving champagne at intermission, while his fashion INTOXICATED all those present.

This spellbinding fragrance captures the magic of the sequined dress – a bold statement piece that looks different from every angle, something you can't quite pin down but leaves you mesmerized every time. Norman Norell's infamous sequined gowns are still adored today by fashion insiders and can be seen at the Costume Institute's iconic "Manus x Machina" exhibit at the Metropolitan Museum of Art through August 14, 2016. Norell Elixir – Sexy. Modern. Intoxicating.

THE PRODUCT RANGE
EAU DE PARFUM 3.4 FL. OZ. / 100 mL $150.00

AVAILABILITY
Norell Elixir will be available exclusively at Bergdorf Goodman in New York and Neiman Marcus nationwide in the Fall.

ABOUT PARLUX LTD
Parlux Ltd. is a leading global beauty company that designs, manufactures, markets and distributes prestige fragrances and related products. It is a wholly owned subsidiary of Perfumania Holdings, Inc., an independent, national, vertically integrated wholesale distributor and specialty retailer of fragrances and related products (traded on the NASDAQ exchange as PERF). Through its various subsidiaries, Perfumania Holdings, Inc. holds the licenses for notable fragrance brands including Vince Camuto, Jessica Simpson, Rihanna, Kenneth Cole, Norell New York and Tommy Bahama, among others.

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SOURCE Parlux Ltd.