Introducing New Hefty® Ultimate™ with ARM & HAMMER™ Odor Control Trash Bags

The unique combination of odor-control, a gripping drawstring, and incredible strength - all you need in one bag

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Sep 17, 2013, 07:30 ET

LAKE FOREST, Ill., Sept. 17, 2013 /PRNewswire/ -- Today, the Hefty® brand is proud to announce the launch of their most advanced tall kitchen bag ever. Hefty® Ultimate™ with ARM & HAMMER™ odor control trash bags provide all you need in one bag. Its odor control, gripping drawstring, and incredible strength innovations combat pesky odors and help manage messes in the kitchen.

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Fights Odor
Hefty® Ultimate™ with ARM & HAMMER™ patented odor neutralizing technology helps eliminate challenging kitchen trash odors and has more odor fighting agents than any other Hefty® trash bag. This first-ever product line with ARM & HAMMER™ includes:

Scent-free
Lavender
Clean Burst™, the most popular scent by ARM & HAMMER™

Reduces Mess
To reduce messes, Hefty® Ultimate™ with ARM & HAMMER™ odor control was engineered with new features that help secure the bag on the trash can and provide improved tear- and puncture-resistance:

A silver patented elastic gripping drawstring expands and retracts so the bag stays put and won't slip into the trash can
A unique formulation of textured plastic provides more tear- and puncture-resistance than any other Hefty® tall kitchen bag

"We're very excited to share the latest innovations from Hefty®. We created a bag that combines all of the benefits that are most important to consumers: odor control, a gripping drawstring that stays put, and even more Hefty® strength," said Jeff Wilkison, Vice-President of Marketing, Hefty® Brand. "It's truly the ultimate combination of features consumers want in a trash bag."

"ARM & HAMMER® has a longstanding heritage of eliminating kitchen odors and we are thrilled at the opportunity to extend ARM & HAMMER™ odor control equity into this new line of Hefty® high-quality kitchen trash bags," said Tammy Talerico-Payne, Director of Licensing. "We welcome Hefty® Ultimate™ with ARM & HAMMER™ to the family of quality ARM & HAMMER® products."

Hefty® Ultimate™ with ARM & HAMMER™ odor control tall kitchen bags are now shipping to major retailers nationwide and will be on-shelf this Fall.

Reynolds Consumer Products Inc.
Reynolds Consumer Products provides quality household essentials and world-class brands. Hefty® is best known for strong, dependable waste bags; but is also a leader in slider bags, foam plates, and plastic cups. Our namesake Reynolds® products include the iconic Reynolds Wrap^® aluminum foil; Reynolds^® brand parchment paper, oven bags, slow cooker liners, and baking cups; and Cut-Rite^® wax paper. Our products are available in the U.S. at mass merchants, grocers, and other retail stores and in approximately 90 countries throughout the world. For more information, visit www.ReynoldsConsumerProducts.com and www.Hefty.com.

Church & Dwight
Founded in 1846, Church & Dwight Co., Inc. manufactures and markets a wide range of personal care, household and specialty products, under the ARM & HAMMER® brand name and other trademarks. For more information visit www.churchdwight.com and www.armandhammer.com.

SOURCE Reynolds Consumer Products Inc.