Introducing Magnetic Nail Color From Sally Hansen

NEW YORK, May 30, 2012 /PRNewswire/ --

THINK: Magnetic Appeal.

To view the multimedia assets, please click: http://www.multivu.com/mnr/55430-sally-hansen-launches-the-magnetic-nail-color-collection

(Photo: http://photos.prnewswire.com/prnh/20120530/MM09767 )

WHAT THEY ARE: Create a gorgeous 3D nail art effect in just seconds using these magnetic polishes. This unique formula has been specially developed with metallic particles to create a pattern on the nail using magnetic forces. As the magnet is held over the nail, the iron filings in the formula gravitate toward the magnet forming the pattern/design secretly hidden in the magnet for an astonishing finish!

Applies in 2 Steps:

Step 1 – Apply 1 coat of base coat. Shake Magnetic Nail Color to activate. Remove overcap with magnet and set aside. Apply 1 coat of Magnetic Nail Color to all 10 nails and let dry.

Step 2 – Apply a thick second coat of color to 1 nail and immediately hold the built-in magnet over the nail. Rest the guide just below the cuticle without touching the wet nail polish. Hold for 10 seconds. Repeat for all 10 nails and let dry. Finish with a top coat.

AVAILABLE SHADES: Ionic Indigo, Red-y Response, Kinetic Copper, Silver Elements, Golden Conduct, Electric Emerald, Graphite Gravity, Polar Purple

WHAT IT COSTS: $9.99 each

WHERE TO FIND THEM: Drugstores and mass merchandisers nationwide

SOURCE Coty

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