Introducing "Insight Tr3s"

USA - English

• Latin America - español

MIAMI, May 2, 2012 /PRNewswire/ -- Tr3s: MTV, Musica y Mas, the bilingual/bicultural entertainment destination for Latinos in the US, announces the launch of its new blog "Insight Tr3s" to further expand the knowledge bank on the bilingual/bicultural Latino audience. The new industry blog serves as a catalyst for Hispanic marketers and advertisers to better understand and serve the fastest growing segment of the Hispanic population. Subscribe to Insight Tr3s today!

"Insight Tr3s further cements our commitment to amplifying the voice of the bilingual/bicultural Latino, while providing a platform for us to share the insight and research that drives our brand," said Jose Tillan, GM & EVP of Tr3s.

This week's posts include:

• Hispanic Millennial Moms a "101-level" summary of why this demographic is important to advertisers and how they are different from the generations that preceded them.
• Content for Latinos vs. Content with Latinos good content is good content: a great story is essential no matter what your demo may be. Quality Latino content, however, requires a solid understanding of the culture -- and a nuanced approach to portraying it.
• Going Viral – The Evolution of Abuela Nina a case study on why the "Sh*t Abuelas Say" viral video engaged millions of viewers.  

Since 2007, Tr3s has been leading the market's research on this segment, surveying nearly 10,000 Latinos between 14-34 years old. Most recently, Tr3s unveiled the compelling study "The Death of the Hispanic Adult Demo, As We Know It" to uncover the implications of US-born Hispanics, which now dominates the 18-29 adult demographic. In 2011, the network sponsored "The Maximo Report" to reveal that nearly 50% of New Generation Latinos seek more bilingual/bicultural content. "The Maximo Report – Part Two" is set for release in fall 2012, with Motivo Insights and New Generation Latino Consortium (NGLC).

About Tr3s: MTV, Musica y Mas

Tr3s: MTV, Musica y Mas, owned and operated by Viacom International Media Networks, a unit of Viacom Inc. (NYSE: VIA, VIA.B), reaches 6.1 million Hispanic TV households (45% of US Hispanic Total TV HH) and 34 million total TV households. The network's programming embraces the trilogy of cultures that represents Latino life – Latin American plus American equals US Latino - through original productions, key acquisitions, and content from MTV Networks' portfolio of entertainment brands. Tr3s embraces the key lifestyle aspects of Latino identity -- milestones, making it and music -- as well as social responsibility through its initiative "Agentes de Cambio", which tackles issues that affect Latinos today. The network also taps into the growing number of Latinos that are digitally connected through www.tr3s.com.

SOURCE Tr3s: MTV, Musica y Mas