Introducing Hill's® Science Diet® Youthful Vitality Food for Aging Pets

Pet parents with older pets have built a lifetime of bonding and emotional connections. Just as with people, age can creep up slowly on pets, often going unnoticed. Despite every pet parents' best intentions, nearly half of pet parents do not feed their pet age-appropriate food*. With the introduction of Hill's Science Diet Youthful Vitality, pet parents can feel confident they are feeding their pets aged seven and older a food that helps get the most out of life and unlock that ageless spirit.

"As pets grow older, aging occurs inside every cell in their body and Hill's studies these changes down to the gene level," said Kathy Gross, Director of Clinical Nutrition at Hill's Science Diet. "Our research shows that gene expression and activity are different in pets aged seven and older compared to their younger counterparts and this knowledge served as the foundation for the Youthful Vitality formula development."

The Hill's Science Diet Youthful Vitality formula contains ingredients that provide key nutrients important for aging pets. The unique formulas have been scientifically developed for a seven and older pet's biology and incorporate ingredients that support:

• Brain Function: Powerful antioxidants for a healthy brain to support desire for family interaction
• Energy and Vitality: Protein and L-carnitine support improved ability to run and play
• Healthy Digestive System: High quality, easy-to-digest ingredients with great taste
• Luxurious Fur/Coat: Essential fatty acids increase shininess and softness
• Healthy Kidneys & Bladder (cats): Controlled minerals maintain healthy kidneys and bladder
• Healthy Immune System (dogs): Vitamins C and E help bolster a strong immune system

Hill's Science Diet Youthful Vitality not only contains proper nutrition, but pet parents are also recognizing significant positive changes. In fact, after feeding their older pets Youthful Vitality with all of its nutritional benefits, pet parents saw improvements in their pet's behavior and appearance. Some of the positive benefits noticed in dogs include increased vitality, frequency in attention (and affection!) seeking behaviors, improved ability to rise from rest, less stiffness and a softer and shinier coat. The positive benefits noticed in cats include increased vitality, frequency in attention seeking from family members, improved ability to run and play and softer fur with less matting.

Hill's Science Diet Youthful Vitality is available through veterinarians and pet specialty retailers nationwide. The dog food is available in Chicken & Rice Recipe for dry food in both Original and Small & Toy breed varieties, and Chicken & Vegetables Stew in both large and small can sizes. The cat food is available in Chicken & Rice Recipe for dry food and tasty canned varieties in Chicken, Tuna and Salmon.

*TNS Pet Screener Study 2012

About Hill's Pet Nutrition
Founded more than 75 years ago with an unwavering commitment to pet nutrition, Hill's mission is to help enrich and lengthen the special relationships between people and their pets. The right nutrition combined with the devotion of veterinary professionals can transform the lives of pets; and healthier and happier pets can transform the lives of pet parents. Hill's is dedicated to pioneering research and groundbreaking nutrition for dogs and cats based on a scientific understanding of their specific needs. HILL'S® Prescription Diet® therapeutic pet foods, HILL'S® Science Diet® and HILL'S® Ideal Balance^TM wellness pet foods are sold through veterinarians and pet specialty retailers worldwide. For more information about Hill's, our products and our nutritional philosophy, visit us at HillsPet.com, HillsVet.com or Facebook, keywords "Hill's Pet Nutrition."

SOURCE Hill's Pet Nutrition

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