Introducing essie gel couture nail polish, a revolutionary, new long-wear line

News provided by

Dec 01, 2016, 08:52 ET

NEW YORK, Dec. 1, 2016 /PRNewswire/ -- From the house of essie, comes gel couture, an extravagantly sophisticated collection that gives the look of gel nails, no lamp or curing needed. essie gel couture harnesses an easy-to-follow 2-step system and features 42 brand new nail polish colors, along with a proprietary top coat. Designed with the haute vision of couture melded with innovation and technology, the wide range of shade options allow you to create elegant, nude nails, a bright or deep hued mani or anything in between.

Delivering luxury to your fingertips, gel couture provides up to 14-days of no chip wear, exquisite shine and the chic look of professional, gel nails. The seamless 2-step system is easy to apply and perfect for both at-home and salon use. Easy to remove as well, essie gel couture can be taken off just like regular polish, no soaking needed.

step 1: choose one of the 42 beautiful gel couture nail polish shades – from nude nails to bold, deep hues there's something for everyone – these pure color pigments lay down rich, streak-free color. Repeat with second coat.
step 2: finish with essie's high gloss top coat. This quick-drying top coat helps to protect color and magnifies shine for a glossy mani that creates the illusion of gel nails.

With the launch of gel couture, comes a stunning, new bottle design that's inspired by a twirling dressing on the runway and joining the family of essie classics (not to worry essie's iconic shades and original bottle are here to stay). A patent-pending swirl stem brush with a tapered cut ensures precise color application for the best long-wear at home manicure.

Crafted to perfection and fashioned to give the staying power of gel nails, gel couture offers a rare 'glimpse' into the world of quality craftsmanship and artistry. The 42 lust-worthy nail polish shade options are broken into four categories:

atelier – neutrals; from lustrous pearls to creamy silks, atelier offers an array of options ideal for pulling off the nude nails trend
first look – pastels; an alluring palette of ultra-feminine color, first look showcases creamy hues perfect for a soft, chic mani
fashion show – brights; from a red-hot crimson to an acid chartreuse, turn heads with the vivid, boundary-pushing shades of fashion show
after party – deeps; a mysterious range of dark, jewel-toned shades, after party shows off everything from a dramatic deep plum to an edgy blood red

essie's gel couture nail polish and top coat retail at $11.50 per bottle and are available at http://essie.com, fine salons and beauty destinations nationwide. To find out more, visit http://essie.com/gel-couture.

about essie nail polish
The USA's nail salon expert since 1981, essie aims to inspire a love for the manicure experience with a wit and style that touches the hearts of women everywhere. essie is the go-to nail brand for beauty professionals, industry insiders, celebrities and fashion icons around the world. as the color authority, essie is center stage on runways around the world, offering highly-anticipated color collections that drive trends season after season. the salon-quality formula and catchy, whimsical names has led to the creation of more than 1,000 shades. essie is a leader in nail luxury, committed to high-quality standards with an award-winning line of polishes and nail care products for every woman and salon professional. Since its introduction by Essie Weingarten, essie has delighted the color-obsessed with a love shared all over the world. We can be found on: essie.com, Facebook, Twitter, Instagram, Pinterest, Tumblr and YouTube.

Photo - http://photos.prnewswire.com/prnh/20161130/444506

Logo - http://photos.prnewswire.com/prnh/20161109/437635LOGO

SOURCE essie