Introducing Crest and Oral-B 3D White a Transformational Tooth Whitening Collection

- Start Seeing a Whiter Smile after Just ONE Day -

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Apr 05, 2010, 07:36 ET

CINCINNATI, April 5 /PRNewswire/ -- In the age of digital cameras, video conferencing and social networking, it is more important than ever to look our best on a daily basis. However, according to a recent survey, Americans feel there is considerable room for improvement, as only one American in three (37%) says he or she is completely happy with his or her own smile, and nearly one in five (17%) say they avoid having their picture taken because they are self-conscious about their smile(1).

(Photo: http://www.newscom.com/cgi-bin/prnh/20100405/NY81179 )

Having a radiant smile that leaves an unforgettable impression is now easier than ever with the introduction of the Crest and Oral-B 3D White collection, which launched in March 2010. Start seeing a whiter smile in 1 DAY when you use the Crest 3D White collection with the Professional Effects Whitestrips. Now everyone can have a 3D White smile that will make heads turn.

"Research shows that many consumers are overwhelmed by the vast selection of whitening products available, which causes them to experience confusion when making purchasing decisions and ultimately express dissatisfaction with their results," says Doreen Bayliff, Vice President P&G North American Oral Care. "We created the new 3D White collection so that consumers can easily choose the ideal combination of products for them, based on their desired level of whitening, effort and price point. And, with the use of the 3D White collection, we can guarantee consumers will not only see a whiter smile, but also be happy with their results."

Clean, Whiten and Stain Protection

To manage both surface stains and those deep within the tooth, it is necessary to approach the smile care routine similarly as any beauty care routine — with daily and periodic treatment solutions. In the case of stains, to achieve the whitest teeth possible, periodic deep treatments should be used to remove embedded stains, while daily care is necessary to removes surface stains.

The 3D White collection was created as a system to address both the surface stains as well as embedded stains in the following ways:

Whitens: 3D White Professional Effects Whitestrips deep clean to get at stains embedded below the tooth surface that cannot be reached by brushing or rinsing alone
Cleans: 3D White Vivid Toothpastes and Oral-B 3D White Toothbrushes remove stains on the tooth surface
Protects: 3D White MultiCare Rinse and Advanced Vivid Toothpaste surround teeth with a stain barrier, repelling stains to help prevent future stains from forming

3D WHITE COLLECTION:

Crest 3D White Professional Effects Whitestrips with Advanced Seal technology (Mass market retailers nationwide, $50 for 20 doses); provide professional-level whitening at home. They should be worn once a day for 30 minutes after which, the strips remove clean, leaving nothing but a whiter smile behind.