Introducing Creatista Plus: The First Nespresso Machine to Allow Coffee Lovers to Customize Milk-Based Recipes and Create Latte Art

NEW YORK, Dec. 1, 2016 /PRNewswire/ -- The barista experience is now even more achievable at home thanks to the launch of Creatista Plus, the first Nespresso machine that allows users to create multiple milk froth textures unlike ever before and perfect for any coffee recipe. Creatista Plus is the result of a collaboration of two iconic brands combining their expertise. Nespresso brings its coffee expertise and quality, unprecedented system, convenience and simplicity while Breville brings stunning kitchen appliance design and its unique automatic steam wand technology.

With Creatista Plus, coffee aficionados with a preference for hot milk-based recipes will be able to conveniently create delicious milk froth for anything from a classic creamy Cappuccino to a velvety smooth Latte while also creating beautiful latte art inspired milk foam designs from the comfort of their own home.

Eliminating the hassle, Creatista Plus does the hard work for you: after selecting your preferred coffee, simply fill the provided milk container and place it on the temperature sensor. The milk is then automatically heated to the ideal temperature and the steam wand froths it to the perfect texture for your selected drink. The machine comes equipped with a menu of milk-based recipes with different foam textures, temperatures and quantities recommended by Nespresso experts. Users can also personalize the settings for their coffee at each stage from the intuitive menu.

Innovation, style and design are at the heart of Nespresso. The brand is constantly evolving its machines to consistently deliver the highest quality coffee experience to its Club Members. The new OriginalLine Creatista Plus machine caters to the growing number of coffee lovers looking to personalize their coffee moments. The machine offers a wide range of features all designed to enrich the coffee experience:

• Adjustable automatic milk texturing for Flat White, Cappuccino, Café Latte and Latte Macchiato. Also generates 'micro-milk foam' which is essential for latte art creation
• Adjustable milk temperature
• Fast self-cleaning
• Intuitive color display offering step by step assistance for coffee personalization and maintenance
• Fast heat up
• Automatic power off after 10 minutes of non-use

Claire Cloatre-Vinzant, Head of Machines Marketing at Nespresso explained, "We are constantly looking to offer our Club Members new and exciting ways to enjoy coffee at home. We partnered with iconic Australian kitchen appliance brand Breville, known for their innovation and thoughtful design, to launch Creatista Plus. Combining our coffee expertise and pioneering Nespresso machine system with the Breville automatic steam wand technology means we are able to offer multiple milk foam textures and temperatures allowing users to customize their coffees and create incredible works of latte art to impress guests with."

Australian kitchen appliance brand Breville is renowned for its innovation and stylish modern designs. The Creatista Plus machine features these design cues with a polished stainless steel exterior, rounded edges and chrome details, making it the ideal addition to any kitchen. Creatista Plus also comes equipped with a milk container.

The Creatista Plus is the newest addition to Nespresso's OriginalLine machine range and brews capsules from the range of 24 OriginalLine Grands Crus. Nespresso Grands Crus are packaged in aluminum, a material that preserves the quality and freshness of the coffee, and can be recycled over and over again. The Nespresso recycling program involves a partnership with UPS, covering the contiguous United States. Consumers can ship used capsules using a pre-paid UPS recycling bag or drop their capsules off at over 500 collection points at Nespresso Boutiques and retailers across the country, making it easier than ever for Nespresso Club Members to recycle their capsules.

The Nespresso Creatista Plus machine is available now at all Nespresso Boutiques, Nespresso Boutique-in-Shop locations, select fine retailers, through the Nespresso Club (1.800.562.1465) and on www.nespresso.com. The Creatista Plus is priced at $599.

Contact Information
Lauren Webber
Weber Shandwick
212.445.8343
[email protected]

Katarina Wos
Nespresso USA
Katarina.Wos1@Nespresso.com

About Nestlé Nespresso SA
Nestlé Nespresso SA is the pioneer and reference for highest-quality portioned coffee. Headquartered in Lausanne, Switzerland, Nespresso operates in 64 countries and has more than 12,000 employees. In 2015, it operated a global retail network of over 450 exclusive boutiques. For more information, visit the Nespresso corporate website: www.nestle-nespresso.com.

About Breville
Over the past 80 years Breville has grown to become an iconic Australian brand and has enhanced people's lives through thoughtful design and brilliant innovation, delivering kitchen products to over 70 countries around the globe. Breville is the kitchen appliance brand that delivers innovation based on consumer insights, empowering people's potential to do things more impressively or easily than they'd thought possible in their own kitchen. To find out more visit: www.breville.com

SOURCE Nespresso

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