Introducing Canopy: Home Wellness Startup Dedicated to Clean Air and Convenience

Today, a new startup company called Canopy is launching to help consumers breathe easier with a convenient and cost-effective subscription service to keep home habitats healthy – by providing high-quality air filters for home heating and air conditioning systems directly to homes, exactly when busy homeowners need them.

Dedicated to home wellness, Canopy takes the complexities out of buying air filters by manufacturing – and delivering - high-quality air filters that significantly improve home air quality. When consumers sign up at canopyair.com, Canopy will deliver the right filters to the subscriber's door at the right time.  Customers can select their frequency for delivery – ranging from every one to three months – depending on what will best fit the needs of their home environment.   

"Canopy's mission is to make every home a healthy place to live," said Isaac C. Flanagan, Canopy's General Manager.   "You can't have clean air in your home with dirty filters; it's just that simple. Research shows that a large number of people simply forget to change them or do not even realize how often they need to be replaced.  Our Canopy subscription takes the guesswork out of replacing air filters, which results in keeping people healthier and gives them one less thing on their to-do list."

Just like a rainforest canopy, Canopy air filters are a natural, convenient and cost-effective way to catch a host of unhealthy airborne matter, thus improving air quality in your home habitat.  Canopy helps protect against a host of respiratory irritants and common allergens such as mold spores, fungus, pollen, mites and pet dander.  

Canopy wants to be a partner in your health and convenience, so it's investing in consumers' habitats. Canopy knows that the hardest thing about creating new healthy habits is taking the first move, so it wants to make the first step as easy as possible with a no-risk free trial. When consumers enter the promo code MACAW at canopyair.com, the first filter is free. At Canopy, clean air is always worth sharing.

Canopy: 3 Big Benefits

As a home wellness provider, Canopy attracts homeowners seeking three big benefits:

• It's healthy. With the air inside more likely to be polluted than the air outside, home air quality plays a huge role in health – especially for family members with asthma, allergies or other respiratory issues. High-quality Canopy air filters help keep home air clean for all family members.
• It's easy and convenient. No alarm goes off when the air filters bite the dust, therefore the most frequent reason people don't change their air filters in a timely manner is because they forget to do so, or they choose not to because it's work. With no shipping fees or store visits required, Canopy is a convenient and sustainable option for air filter maintenance.
• It's economical. Experts recommend home air filters be changed every 90 days. Doing so can save money, too; according to the U.S. Department of Energy, homeowners who change air filters every 90 days will save up to 15 percent on their annual energy bill. When signing up, customers receive their first Canopy filter free and pay only $15 every time a new filter is delivered.  With free shipping and no store visits required, subscribing to Canopy filters is a decision that can literally pay for itself.

Canopy chose a subscription-based delivery model because it wants to make it easier for consumers to keep their homes healthier. In an ever more complex world, it's no surprise that increasing numbers of U.S. consumers are subscribing to all sorts of replenishment products, such as food and shaving supplies.

"Subscription makes perfect sense for home wellness products, like air filters, that need to be replaced regularly but have no natural trigger to remind people to do so," said Flanagan.  "In essence, Canopy is delivering clean air to customers' doorsteps every one to three months. We want to be a partner in a healthier life."

Survey Says: Americans are Not Changing Air Filters Often Enough

In a recent survey of 1,000 Americans by Opinion Research Corporation, respondents cited the top reasons impacting the frequency of home air filter changes:

1. Forgetting to replace filters on time

2. Unaware of how often air filters need to be replaced

3. Don't know what type of filters they need

Additionally, the survey found that American renters are much more likely to live in a home that has never replaced air filters (35 percent of renters vs. 18 percent of owners).  American Baby Boomers (ages 53-71) are more likely to live in a home that has replaced air filters than Millennials (ages 18-36), and are more likely to change them on schedule.  47 percent of Baby Boomers say their home air filters are changed every few months or more, compared to 39 percent of Millennials.

Canopy Advertising Campaign

Since most people do not equate air filters with the words "fun" or "approachable," Canopy sets itself apart through a unique friendly and nature-focused multi-media advertising and marketing campaign. The campaign leverages rainforest animals to deliver messaging, positioning canopy air filters as an essential element to protect one's home habitat as a rainforest canopy protects its habitants.  The campaign kicks off in September and will feature Canopy's mascot, Martin the Toucan, in a series of digital ads and promotions throughout the year, in addition to "how-to" YouTube videos, cinematic pins, email newsletters, and blog posts to educate people about the importance of having clean air in their homes.

Additionally, Canopy filters are packaged in a recyclable box that is family-friendly with colorful rainforest animals and can be reused for their children's school projects or discarding an old filter. 

Learn more about Canopy by visiting canopyair.com.

About Canopy

Canopy is a home wellness startup company committed to transforming indoor air quality. Its online, subscription-based air filtration service helps keep home habitats healthy. Available throughout the continental U.S., Canopy manufactures its high-quality home air filter products in-house and delivers them to each subscriber's door, every one to three months – an easy, convenient and cost-saving way to maintain home wellness. Visit and subscribe at canopyair.com.

*Online survey conducted by Opinion Research Corporation (ORC) with a representative sample of 1,021 US adults ages 18+, fielded from August 31-September 4, 2017, with a margin of error of +/- 3% at the 95 percent confidence level.

Media Contact:
Marissa Livingston
Ketchum for Canopy
214-259-3427
[email protected]

SOURCE Canopy

Related Links

https://www.canopyair.com/