Introducing Beyonce Pulse Summer Edition
Feel the radiance of summer with the new limited edition fragrance from Beyonce
NEW YORK, March 20, 2012 /PRNewswire/ -- Get ready to send pulses racing this summer with the sizzling new addition to the bestselling Beyonce Parfums collection. Fresh, airy and optimistic, Beyonce Pulse Summer Edition captures the essence of a playful, sun-drenched summer day.
To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/53876-coty-beyonce-pulse-summer-edition-parfums-collection
(Photo: http://photos.prnewswire.com/prnh/20120320/MM69510 )
Inspired by Beyonce's infectious positive energy, this limited edition fragrance seduces the senses with the same invigorating sensuality as the original Pulse Eau de Parfum. A lighter and fresher rendition, Pulse Summer Edition's orchestra of fruity and floral notes makes it the perfect scent for the warm, joyful, flirty summer months.
"We are thrilled to present a new limited edition fragrance to the successful Beyonce Parfums portfolio," says Steve Mormoris, SVP Global Marketing at Coty Beauty. "Beyonce is a true force of nature and translating her positive energy into a summer fragrance was a natural progression. We think women will love the lighter, more playful side of Beyonce Pulse Summer Edition."
Created by IFF perfumer Bruno Jovanovic, Beyonce Pulse Summer Edition is a fruity floral with fresh and sparkling top notes of pear, icy mandarin and pink pepper. The exotic and delicate floral heart features the ginger orchid, jasmine and Tunisian orange flowers. Finally, an exceptionally stirring & creamy dry down of sapphire woods, musks and benzoin completes the base. The fragrance will leave you feeling ready to conquer anything as if nothing and no one could ever resist you.
Beyonce Pulse Summer Edition features a dramatic, one-of-a-kind packaging design. The turquoise juice is encased in a faceted bottle which rests nestled in a revolutionary inverted chrome cap, inspired by Beyonce's stage costumes, and finished with a bold pink logo. The holographic carton shimmers in feminine shades of turquoise & pink and echoes the bright color palette and joyful optimism of the summer season.
Beyonce Pulse Summer Edition Collection:
Eau de Parfum 50ml: $49
Eau de Parfum 100ml: $59
On counter spring 2012, Beyonce Pulse Summer Edition is a limited-edition and will be available at select perfumery chains and fine department stores.
About Coty Inc.
Coty was created in Paris in 1904 by Francois Coty who is credited with founding the modern fragrance industry.
Today, Coty Inc. is a recognized leader in global beauty with annual net sales of nearly $4 billion. Driven by an entrepreneurial spirit, passion, innovation and creativity, Coty Inc. has developed an unrivaled portfolio of notable brands and delivers its innovative products to consumers in 90 markets worldwide.
The Coty Prestige brand portfolio is distributed in prestige and ultra-prestige stores and includes Balenciaga, Bottega Veneta, Calvin Klein, Cerruti, Chloe, Chopard, Davidoff, Jennifer Lopez, Jil Sander, JOOP!, Karl Lagerfeld, Kenneth Cole, L.A.M.B. fragrance by Gwen Stefani, La Voce by Renee Fleming, Lancaster, Marc Jacobs, Nikos, philosophy, Sarah Jessica Parker, Vera Wang, Vivienne Westwood and Wolfgang Joop.
The Coty Beauty brand portfolio is more widely distributed and includes adidas, ASTOR, Baby Phat, Beyonce Knowles, Celine Dion, Chupa Chups, David and Victoria Beckham, Esprit, Exclamation, Faith Hill, GUESS?, Halle Berry, Heidi Klum, Jovan, Kate Moss, Kylie Minogue, La Cross, Lady Gaga, Manhattan, Manhattan Clearface, Miss Sporty, Nautica, N.Y.C. New York Color, Nicole by OPI, OPI, Pierre Cardin1, Playboy, Rimmel, Sally Hansen, Stetson, Tim McGraw, TJoy and Tonino Lamborghini.
Coty and Puig Fashion and Beauty S.A. have a strategic partnership for the distribution of the perfume lines of Antonio Banderas, Carolina Herrera, Nina Ricci, Paco Rabanne, Prada and Shakira in the United States and Canada.
For additional information about Coty Inc., please visit www.coty.com.
SOURCE Coty Inc.
Share this article