NEW YORK, March 5, 2015 /PRNewswire/ -- Spring 2015 -- After the worldwide success of her best-selling fragrance Heat, which debuted in 2010, Beyonce introduces her newest fragrance Heat Wild Orchid.
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A SPELLBOUND SCENT
Beyonce Heat Wild Orchid is an enticing, mouth-watering fragrance that emits a fierce, feminine energy. Created in collaboration with Firmenich Perfumer Honorine Blanc, it both invites and intoxicates those who encounter it. At the heart of it all is the Butterfly Orchid, believed to have magical aphrodisiac qualities, which gives the scent its exotic signature. It is enveloped by an addictive melange of fruits, florals and woods to create a captivating and memorable scent.
The fragrance opens with a tantalizing trio of Pomegranate, Coconut Water and Boysenberry giving the scent a sparkling allure. In the heart, a distinctive floral duo of Honeysuckle and Blooming Magnolia frame the Butterfly Orchid to create a brilliant and bold bouquet. The base showcases simmering, sexy notes of Blonde Woods, Skin Musks and Gilded Amber adding to its sensuality.
Top Notes: Pomegranate, Coconut Water, Boysenberry
Middle Notes: Butterfly Orchid, Honeysuckle, Blooming Magnolia
Bottom Notes: Blonde Woods, Skin Musks, Gilded Amber
THE PACKAGING
The signature vintage glass flacon for the Beyonce Heat collection, mimicking the sensual curves of a woman's body, features the color of the year… the vibrant Radiant Orchid. The top of the bottle is wrapped in a gold band inscribed with Beyonce's name at its graceful neck. The secondary packaging celebrates the beauty and sensuality of the Butterfly Orchid intertwined with black organza and finished with a sophisticated embossed gold logo and emblematic B for Beyonce.
THE CAMPAIGN
Beyonce has once again collaborated with legendary photographer Michael Thompson to create a stunning print campaign that communicates the captivating message of Beyonce Heat Wild Orchid. Beyonce strikes a seductive pose in a sexy, beaded dress surrounded by Wild Orchids and flowing organza fabric.
THE COLLECTION
| Eau de Parfum |
|
| 100ml/3.4 oz. |
$59 |
| 50ml/1.7 oz. |
$49 |
| 30ml/1.0 oz. |
$39 |
| 15ml/0.5 oz |
$20 |
Beyonce Heat Wild Orchid will be available starting Spring 2015. It is the fifth fragrance in the award-winning Beyonce Heat fragrance franchise.
About Coty Inc.
Coty is a leading global beauty company with net revenues of $4.6 billion for the fiscal year ended June 30, 2014. Founded in Paris in 1904, Coty is a pure play beauty company with a portfolio of well-known fragrances, color cosmetics and skin & body care products sold in over 130 countries and territories. Coty's product offerings include such global brands as adidas, Calvin Klein, Chloe, Davidoff, Marc Jacobs, OPI, philosophy, Playboy, Rimmel and Sally Hansen.
SOURCE COTY
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