Introducing Barenjager Honey & Bourbon

NEW ROCHELLE, N.Y., Feb. 28, 2012 /PRNewswire/ --  Barenjager Honey Liqueur, the original honey liqueur, is proud to announce the brand's first-ever line extension. Barenjager Honey & Bourbon is a delicious blend of premium honey liqueur and Kentucky bourbon whiskey, made with generous amounts of pure honey and all natural ingredients. Both Barenjager Honey & Bourbon and Barenjager Honey Liqueur differentiate themselves from the growing competition by being made with pure, natural honey and no artificial flavors. Both products are hand-crafted by one of Germany's oldest family owned companies, Schwarze & Schlichte, with over 340 years of distilling knowledge and tradition.

(Photo: http://photos.prnewswire.com/prnh/20120228/NY61003 )

The unique blend of Barenjager Honey Liqueur, made with real natural honey, and Kentucky bourbon results in a balanced sweet bourbon taste with distinct lingering honey notes on the finish. Barenjager Honey & Bourbon will be available nationwide in April, 2012.

This introduction comes just months after Barenjager Honey Liqueur unveiled its distinctive new packaging. The brand's new premium look is more contemporary, yet continues to honor and embody Barenjager's unique history and lore. Made in Germany, Barenjager is a 70 proof honey liqueur made from neutral grain alcohol and pure premium natural honey. Each liter bottle contains 300 grams of pure honey and boasts a subtly sweet, spicy and herb edged taste profile. Due to the versatility of the brand and the increasing popularity of honey and flavored liqueurs in cocktails, Barenjager Honey Liqueur has grown consistently since 2000 and has more than doubled sales over the last decade.

During the 15^th century, the Eastern Prussian bear trap company, Teucke & Konig, first introduced Barenjager which translates to "Bear Hunter." In an effort to end the struggle between man and bear, this sweet concoction was the first professionally produced Meschkinnes - mead-like moonshine made from honey by beekeepers and farmers - and was formulated to aid hunters attract bears and lure them from their dwellings. The alluring spirit's recipe was slightly altered in the 18^th century and continues to serve as the original honey liqueur enjoyed around the world today.

Barenjager Honey & Bourbon will be available in the United States in the liter, 750ml, 375ml, and 50ml sizes.
Suggested Retail Price of $28.99 (750ml). Best enjoyed straight or over ice.

Barenjager Liqueur/Barenjager Honey Liqueur & Bourbon Whiskey, 35% alc./vol, Imported by Sidney Frank Importing Co., Inc. New Rochelle, NY

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About Sidney Frank Importing Company, Inc.
Founded in 1972, Sidney Frank Importing Company, Inc. of New Rochelle, NY, currently owns or imports Jagermeister Herbal Liqueur - the number one selling imported Liqueur and shot brand in the United States, Gekkeikan Sake - the world's largest sake, American Harvest - a proprietary blend of organic vodka and organic ingredients resulting in a distinctly smooth and silky spirit with a crisp, clean taste, Michael Collins Irish Whiskey - the award-winning double distilled single malt and blended whiskeys named for the Irish legendary hero, JC Cognac - the VSOP known for its unmatched quality and unique flavor extensions of Apple and Jasmine, Barenjager Honey Liqueur - the German imported honey liqueur made with generous amounts of premium natural honey, Barenjager Honey & Bourbon - a delicious blend of premium honey liqueur and Kentucky bourbon whiskey, made with generous amounts of pure honey and all natural ingredients, Jacques Cardin Brandy - the French brandy of uncommon distinction defined by its rich color and superior flavor, Hudson's Bay Scotch - a smooth blend of 100% Scotch Whiskies distilled and blended in Scotland and St. Vivant Armagnac - the premium French brandy steeped in tradition dating back to 1559.

Contact:

Kate Laufer
Director, Public Relations
Sidney Frank Importing Co., Inc.
Direct: 914.637.5752
Mobile: 646.342.5703
[email protected] 

SOURCE Barenjager Honey & Bourbon