Introducing Active True Colour -- Dynamic Surface Material Technology Forever Changes Colour for Designers and Architects

MILAN and LONDON, April 9, 2013 /PRNewswire/ -- In a blink, a beautiful block of green-veined marble is transformed into a rich shade of gold. At the touch of a button, a spectacular restaurant transitions from its winter theme to spring. The walls of a corporate office brighten to lift the spirits and productivity of employees near the end of the workday.  And as caterers prepare for the arrival of guests, a family kitchen becomes the backdrop for a high-class cocktail party.  

Introducing Active True Colour from Versatile, Ltd. — a dynamic surface material technology that enables infinite and instant changes in colour, design and pattern.  Active True Colour will be introduced April 9-14 in Milan at Salone Internazionale del Mobile.  The revolutionary, patented Active True Colour technology enriches living spaces, workspaces and public spaces by dramatically expanding and enriching the way people experience colour and design.  Using Active True Colour, surfaces are no longer static; they become adaptive and vital expressions of mood, tone, season and environment. 

Ron Arad will present the first Active True Colour piece, an integrated colour-changing workstation containing a desk, shelves and wall, within his new project, 'No Bad Colours,' as part of a Jean Nouvel-curated exhibition, 'Office For Living,' taking place inside the Salone Ufficio Pavilion during the Salone del Mobile. This is the first outing of Arad's ongoing development of products and projects incorporating Active True Colour in his role as lead designer and art director of the product.

"I was very excited to join this project as it offered a genuine new possibility to alter colours at will in both architectural spaces and small products," said Mr. Arad. "The main 'news' here is that we are talking about reflecting rather than transmitting colours, so we don't require backlit panels and the surfaces enjoy rather than suffer from external light. We immediately started work in a variety of scales and contexts. This is just the beginning."

Active True Colour delivers a nearly endless spectrum of yet-to-be imagined original designs, natural colours, patterns, and architectural finishes that can be applied to virtually any surface (interior and exterior walls, floors, table/counter tops, furniture, etc.).  Active True Colour delivers vivid and beautiful colours, reflecting the ambient light, just like natural colour.  The technology is nothing like the harsh, intrusive and more energy intensive light-emitting design solutions offered through LED, LCD or Plasma.

"Active True Colour is the foundation of a game-changing surface material and there is no better place to introduce it to the design and architecture community than the Saloni 2013," said Ran Poliakine, chairman, Versatile, Ltd.  "The potential for incorporating Active True Colour into the design of all the places we live is as infinite as the boundaries of your imagination."

"As Active True Colour becomes a new standard for innovative, adaptive surface materials, we're no longer going to ask what colour an object is without adding the word 'now,'" said Eyal Cohen, CEO, Versatile, Ltd. "We're not going to choose colour when we buy, we'll choose colour as we go.  Active True Colour opens up a colourful new world of design possibilities that can evolve based on life's ever-changing moments in time."

Initially, Versatile, Ltd. will partner with a select group of the world's top designers, architects and real estate developers.  Subsequently, Versatile plans to offer an electronic catalogue of stock and original colourful designs and patterns to all architects and designers seeking to work and design with this new medium. Versatile will deliver an array of architectural finishes: stone (marble, granite, etc.), wood, fabric, metals, glass, leather, sand, stucco; plus original surfaces that spring from the imaginations of designers.

How Active True Colour Works:

For the layman, the foundation of the revolutionary, patented Active True Colour technology is organic chemistry.  Versatile, Ltd. has pioneered and developed a proprietary, very low power technology that can be used to indefinitely change surface colours.  The coloured layer of Active True Colour consists of a fluid held between transparent sheets that can selectively reflect a range of colours.

The colours can be easily changed – either instantly or by fading – by applying pulses of electricity to the fluid film, which reorients the molecules of the fluid to create other colours.  Active True Colour does not require any artificial, projected backlighting. Once the colour is generated, no further power is required to maintain the natural colour.

Dr. David Coates, chief technology officer and the creator of Active True Colour, has published more than 80 articles and eight scientific textbook chapters, and is named as an inventor on over 200 patents.

About Versatile, Ltd.:

Versatile, Ltd., is a technology driven company that has scientifically-developed a new, innovative raw surface material technology for the design and architecture industries.  Active True Colour transforms design with an adaptive palette of original, colourful designs, patterns and architectural finishes.  With research and development facilities and administrative offices in London, New York and Israel, Versatile exists to change the way people use, perceive and experience colour.  For more information, visit http://www.foreverchangingcolour.com.

About Salone Internazionale del Mobile:

Salone Internazionale del Mobile, taking place April 9-14, 2013, is the global benchmark for the Home Furnishing Sector.  The Salone made its first appearance in 1961, designed to promote Italian furniture and furnishing accessories on the export market, and it has continued to do so impeccably, ensuring that the quality of Italian furniture is known to all four corners of the earth, and continues so to do, with half of all its visitors coming from around the world.  More than 300,000 visitors from 160 different countries are expected to this upcoming 2013 edition, including over 2,500 exhibitors showcasing their 2013 ranges inside the Rho Milan Fairgrounds pavilions.

SOURCE Versatile Technologies