Introducing a Brand new Signature in Hospitality - Vivanta by Taj Hotels & Resorts

BANGALORE, India, September 14, 2010 /PRNewswire-FirstCall/ --

- 19 Taj Hotels Migrate to a new Brand

Taj Hotels Resorts & Palaces today announced the second phase of their brand architecture exercise with the roll-over of 19 hotels to their new brand, Vivanta by Taj Hotels & Resorts, slotted in the 5-Star Upper Upscale segment.

To view the Multimedia News Release, please click:

http://multivu.prnewswire.com/mnr/prne/ihc/44198/

Sixteen erstwhile Taj Hotels joined the three existing Vivanta by Taj hotels to create a brand which has an inventory of nearly 2500 rooms. An aggressive expansion programme is already in place which will see the brand grow organically to more than 30 hotels with over 5000 rooms over the next two years.

Taj Hotels, Resorts and Palaces have created Vivanta after a series of extensive customer understanding studies. Vivanta by Taj Hotels & Resorts are slated to appeal to the cosmopolitan global traveler who appreciates new experiences and pleasant surprises. The Vivanta brand is positioned to be stylish and sophisticated, contemporary, vivid and creative and to afford a cool avatar of luxury.

Mr. Raymond N Bickson, M.D. & C.E.O., Indian Hotels Company Limited unveiled the new website http://www.vivantabytaj.com .

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About Vivanta by Taj

Vivanta by Taj is a 5-star hospitality brand positioned in the upper-upscale segment and is a part of Taj Hotels Resorts & Palaces. Currently comprised of 19 hotels in India and the Indian Ocean region, Vivanta by Taj incorporates hotels in key metropolitan areas as well as popular holiday destinations like Goa, Kerala, Rajasthan, Sri Lanka & the Maldives.

Vivanta by Taj offers a fresh, vivacious & stylish take on 'cool luxury'. With innovative cuisine concepts, the smart use of technology & experiences that seek to constantly engage, energize and relax, it appeals to the cosmopolitan world-traveler synced into an immersive and sensory lifestyle.

Stay connected to Vivanta by Taj Hotels & Resorts

Follow us on Twitter: http://twitter.com/vivantabytaj; Facebook: http://www.facebook.com/vivantabytaj

Youtube: http://www.youtube.com/vivantabytaj;

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About Taj Hotels Resorts and Palaces

Established in 1903, Taj Hotels Resorts and Palaces is one of Asia's largest and finest group of hotels, comprising 66 hotels in 42 locations across India with an additional 16 international hotels in the Maldives, Malaysia, Australia, UK, USA, Bhutan, Sri Lanka, Africa and the Middle East. From world-renowned landmarks to modern business hotels, idyllic beach resorts to authentic Grand palaces, each Taj hotel offers an unrivalled fusion of warm Indian hospitality, world-class service and modern luxury. The Taj, a symbol of Indian hospitality, completed the centenary of its landmark hotel, The Taj Mahal Palace, Mumbai. Taj Hotels Resorts and Palaces is part of the Tata Group, India's premier business house.

For Further information please contact Vaishnavi Corporate Communications, Mumbai:

Tarini Mathur ([email protected]) / Swati Sundareswaran ([email protected]) or at +91(0)22-66568787

SOURCE Taj Hotels Resorts and Palaces