InTown Suites Selects SHR's Windsurfer® CRS To Improve Online Booking Experience

ATLANTA, Jan. 30, 2019 /PRNewswire/ -- InTown Suites has partnered with industry leader SHR, Sceptre Hospitality Resources, to design, deploy, and support their new central reservation system. The Windsurfer® CRS platform allows InTown Suites to have a scalable and reliable solution for its 188 locations in 22 states. This new CRS system has created a seamless online booking experience for new and returning guests.

This branded experience allows guests to reserve their room via a credit card, which helps the brand be more efficient with inventory management. Now, guests can book or renew their stay with a more pleasant experience, without leaving the comfort of their suite. Plus, InTown Suites offers the lowest weekly rates for guests booking directly through their website or call center, so ease of use is crucial.

Rod Jimenez, SHR CEO and Co-Founder, sees similarities in philosophies as key to the new relationship. "We are very pleased to be working with InTown Suites because of their well-known reputation for doing whatever it takes to deliver an outstanding experience to their guests," he said. "We work hard to bring a better user experience to life every day for our own clients. So, helping InTown meet and exceed their needs and the needs of their guests is a natural fit."

Brendan Wegler, VP of Revenue Management stated, "We are very excited to grow our partnership with SHR, by adding our entire brand to Windsurfer CRS.  Windsurfer enhances our revenue management capabilities through new channel options and dynamic inventory controls, all while offering an improved customer experience through their booking engine."

About InTown Suites
InTown Suites is America's largest wholly owned extended stay brand with 188 locations in 22 states. InTown suites offers apartment-style suites with affordable monthly, weekly, and nightly rates. The company has transformed the extended stay space by making every guest stay memorable with small gestures that make a big difference. Find out how you can Stay.Save.Smile at intownsuites.com.

About SHR
Headquartered in Houston, Texas, with offices in Europe and Asia-Pacific, SHR is a leading provider of advanced tools and services that help hotels execute their best distribution strategy while delighting guests and optimizing profitability. The technical maturity of SHR—having built not one but two Central Reservations Systems (CRS)—is second to none. In addition to serving thousands of properties around the globe with Windsurfer® CRS and Booking Engine, the company also provides Revenue Management for Hire to brands, chains, and management companies. SHR brings hoteliers nimble technology, intelligently supported by tested industry experts—keeping hotels competitive. For more information, please visit www.shr.global.

SHR is the trade name for Sceptre Hospitality Resources, LLC, a Delaware Limited Liability Company.

SOURCE InTown Suites

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