Interpublic Agency Mullen Renews Multi-Year Contract with Donovan Data Systems

NEW YORK, May 25, 2011 /PRNewswire/ -- Mullen, the full service advertising agency that's part of the Interpublic Group (IPG), has renewed its multi-year media systems and software contract with Donovan Data Systems (DDS).

"Mullen has been a DDS client since 2006 and we're pleased to have the opportunity to continue working in partnership with them," says Ken Breen, director of agency relations, DDS. "As a full service agency, Mullen uses a broad range of DDS products and we're thrilled to continue supporting them across their traditional and digital media systems."

Mullen, which ranks as an Advertising Age A-list agency, provides services from creative to direct response and public relations to social media.

With headquarters in Boston and offices in Detroit, New York, Winston-Salem and Pittsburgh, Mullen's clients include JetBlue, LendingTree and Zappos.

About DDS:

Donovan Data Systems is the advertising industry's leading systems and software provider. In the rapidly evolving world of media, developments including interactive and addressable television, new types of audience metrics and increased video-on-demand availability present new challenges and opportunities for all stakeholders. DDS is working in collaboration with its clients and partners to identify, analyze and standardize business processes, to ensure that its clients benefit from unmatched execution and interoperability with industry players. For more about DDS, visit www.donovandata.com.

SOURCE Donovan Data Systems