Internet Marketing Association (IMA) Sets GUINNESS WORLD RECORDS™ Title for the Largest Virtual Marketing Conference with IMPACT 20

Keynote speakers included Apple Founder Steve Wozniak and Oculus VR Founder Palmer Luckey

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Oct 13, 2020, 11:00 ET

SAN CLEMENTE, Calif., Oct. 13, 2020 /PRNewswire/ -- The Internet Marketing Association (IMA) held its IMPACT 20 virtual conference, presented by the Pepperdine University Graziadio Business School and hosted by ViewSonic Corporation, on Friday, October 2, 2020. Under the theme of "The Year of Reinvention," the 6-hour virtual conference focused on moving ahead, sharing new opportunities, and setting that process in motion with introductions provided by the IMA, as attendees look to 2021.

Gallery link: https://drive.google.com/drive/folders/1S273jUwrb18bBoSB_0dun6LmvITngwku?usp=sharing

"In our two-decade history, this event was the most thrilling, exciting, challenging yet motivating experience for IMA to date," said IMA Chairman Sinan Kanatsiz. "We were able to draw together more than 117,000 professional registrants to hear from thought leaders and business professionals including non-profit and educational institutions. The outcome was filled with hope, enthusiasm, reinvention and opportunity. In the process of building the ultimate Marketing Conference, we also made history by setting a GUINNESS WORLD RECORDS title for largest attendance for a virtual marketing conference in one week , with over 11,000 engagements."

Highlights of the information-packed event included:

67 expert speakers
14 non-profit partners
117,670 registrations
11,151 engagements
1 Tesla Model 3 giveaway
15 sponsor giveaways totaling over $200,000

The goal of IMPACT 20 was to help attendees assess how this year has impacted organizations and how they are dealing with adversity. It also explored the process of identifying new markets, businesses, industries and innovations. Topics encompassed best practices and techniques for building market share and business growth, the latest tools and trends from the industry's leading experts, real solutions for the new virus economy, and a roadmap for leveraging the power of internet marketing.

In addition, IMPACT 20 also featured the annual IMA Startup Pitch Challenge and IMPACT Awards as well as entertainment including magic, mentalism and live music that were all woven throughout the six-hour, non-stop event.

Finally, to cap off this unique experience, the event set a GUINNESS WORLD RECORDS title for the largest attendance for a virtual marketing conference in one week.

See below for rundowns on the IMA Startup Pitch Challenge, speakers, non-profit partners, IMPACT Award winners and sponsor giveaways.

IMA Startup Pitch Challenge

Participants:

FAMEOS
GrayKea
Learneum
Kwema
VizAeras

Winner:

FAMEOS

Speakers

Palmer Luckey, Founder/CEO, Anduril - How to Reinvent Yourself, Your Business and Your Artificial Intelligence
Steve Wozniak, Co-Founder, Apple
Jay Symonds, Senior Manager, Amazon - Reinventing Corporate Culture in a Virtual World
Roland Hess, Senior TPgM and Fleet Capacity SRE, Google - Back to Basics or Brand-New Day?
Tom Peck, Executive Vice President, Chief Information and Digital Officer, Ingram Micro - Global Technology and Supply Chain Reinvention
Christi Olson, Head of Evangelism for Search and Advertising, Microsoft - Privacy and What the Future Holds with Cookieless and Reduced Tracking
Jason Feifer, Editor in Chief, Entrepreneur Magazine - Grappling With Change
Tom Peck, Executive Vice President/Chief Information and Digital Officer, Ingram Micro - Global Technology and Supply Chain Reinvention
Samantha Fay SVP, Global Brand Strategy, GUINNESS WORLD RECORDS - The Power of Shared Experience
Dean Cain, Actor & Producer - Freedom & Innovation
Kevin Viner, Kevin Viner Mentalist - Entertainment
Paul Smith, Chief Marketing Officer, Tangram Interiors - Does Your Brand Exude Empathy + Authenticity?
Jeff Volpe, President, Americas, ViewSonic
Jeff Preston, Director, Realtor.com - Google SEO in 2020 and Beyond
Josh Kreitzer, CEO, Channel Bakers
Ike Kavas, CEO/Founder, EPHESOFT - Becoming the AI Hero in Your Organization: A Practical Lesson in Implementation
Will Tober, Corporate Real Estate Advisor, Hughes Marino - The Future of Office Space and How COVID-19 Has Changed the Way Companies View and Value Their Real Estate
Tim Hogan, Founder, CONVYR - Re-imagining the Creative Workforce
Frank LaFerla, Dean, UCI BioSci - Biology in Action: Living Through Pandemic and Dementia
Morgan Christen, CEO/CIO, Spinnaker Investment Group
Marlo Brooke, CEO/Founder, Avatar Partners
Michael Aburas, Data Driven Performance Marketing Professional - Focus on Fundamentals: Data and Personalization in Advertising
Marty, O'Connor, CEO, MOCA
Helen Norris, VP/Chief Information Officer, Chapman University - Leading through Chaos
Nelson Granados, Professor of Information Systems and Technology Management & Executive Director of the Institute for Entertainment‚ Media‚ Sports and Culture, Pepperdine Graziadio Business School - Leveraging Data in the Post-COVID Digital World of Entertainment, Media, and Sports
Guy Yalif, Co-Founder/CEO, Intellimize - What Got You Here Won't Get You There: Reinventing Your Website Experience Through Optimization
Lauren Kelly, CMO & Thought Leader - Is Your Brand Ready for Gen C: Successful Marketing in a Covid-Aware World
Fred Vallaeys, Cofounding CEO, Optmyzer - Unlevel the Playing Field of Search Marketing with Intelligent Automation
Kamin Samuel, Rapid Transformation Coach, Kamin Samuel Consulting - Reinventing Yourself as an Extraordinary Leader In Changing Times
Alma Derricks, Founder/Managing Partner, Rev - Embracing Business Unusual
Ayushi Gupta, Co-Founder, GrayKea
William O'Neill, Newport Beach Mayor - The Reinvention of "Support Local"
Amy Braun, President & CEO, HealthCorps - The Importance of Mission and Culture When Trying to Reinvent Yourself as a Brand
Zack Below, CEO, FAMEOS
Brent Freeman, Founder/President, Stealth Venture Labs - How to Reinvent Yourself, Your Business and Your Artificial Intelligence
Lola Bakare, Founder/CEO, be/co - Maximize the Movement: How to Take a Stand That Really Counts to the Movement and Your Brand's Bottom Line
Somer Simpson, Vice President Product Management, Quantcast - Igniting Change at the Cross-Roads of Censorship & Consumer Privacy
David McKillips, CEO, Chuck E. Cheese Entertainment - Battling Through the Challenges of the Pandemic of 2020, Setting Up for Future Growth
Richard Watts, President & Founder, Family Business Office | Author, Entitlemania
Delano Roosevelt, CEO, US-Saudi Business Council
Glenn Stearns, Founder/CEO Kind Lending | Star of Discovery Channel's Undercover Billionaire
Wing Lam, Owner, Wahoo's Fish Tacos
Bert Hensley, Vice President of Strategic Initiatives, V Foundation for Cancer Research
Kevin Maloney, Co-Founder, International Executive Council (IEC) & Head of Investor Relations, RevOZ Capital
Chris Relth, CEO, Artemis Search Partners
Curt Fleming, CEO / Partner, Merit/Andrew
Shawn Doughtery, Founder & CEO, EXOIO | Founder, mophie
Mike Matuz, CEO, FMA Agency 3.0
Donny O'Malley, Founder & CEO, VET TV
Bader AlMubarak, Business Development Lead, Koniku Inc.
Osh Agabi, Founder & CEO, Koniku Inc.
Lateefa Alwaalan, Managing Director, Endeavor Saudi
Erin Lezvow, VP Marketing Technology, Del Taco Restaurants
Neel Grover, CEO, Indi
Laura Schwab, President, Aston Martin Americas
Charles Antis, CEO, Antis Roofing & Waterproofing
Jon Marashi, Dr. John Marashi DDS
Chad Jordan, VP Business Development, Brands, SOCi
Victor Cho, CEO, Evite
Ned Curic, VP Automotive, Alexa Automotive
Peter Coffee, VP Strategic Research, Salesforce
Kevin Li, Kevin Li Magic
Kristi Bell, CEO, ON2IT
Doug Wilson, Chairman, CEO Leadership Alliance
Ali Al Jabry, CEO, Kwema
Carl Tautenhahn & Gerald Monroe, Founders, VizAeras
Ernie Delgado, Founder, Learneum

Non-Profits

V Foundation
Caterina's Club
Orange County United Way
Seneca Family of Agencies
Extraordinary Lives Foundation
Make a Wish
Joyful Child Foundation
A Million Thanks
Project Access
Tilly's Life Center
Pipeline Worldwide
Literacy Project
The Priority Center
Irreverent Warriors

Award Winners

Best Use Of Linkedin, Pepperdine Graziadio Business School
Best Use Of Linkedin, Lola Bakare, Ascend
Best Content Strategy, ViewSonic
Best Marketing Campaign Strategy, Robyn Torre, Epic Insurance
Best Website User Experience, Bostrom For DONA International
Best Website Functionality, Harris Marketing Group For ASATT
Best Use Of Video (Informational), Tangram Interiors
Best Use Of Video (Theme/Creativity), FCB Agency For Glad
Best Podcast, Ingram Micro
Best Social Media Campaign, Pepperdine Graziadio Business School
Best Use Of Influencer Marketing, Henkel For #HairdressersUnited
Best Website For Conversion, Drift By Intellimize
Best Non-Profit Campaign, Project Access
Best Integrated Campaign Strategy, Pepperdine Graziadio Business School For COVID Comeback
Best Blog, Healthcorps For Program Resources
Best B2C App, Indi
Best B2B App, Avatar Partners For Avatar CONNECT
Best E-Newsletter, Commercewest Bank
Best Use Of Analytics, JAM Direct For Grown American Superfood
Best Infographic, JPMA For Baby Safety Month
Best Content Innovation, Spinnaker Investment Group For SPINNCYCLE™
Entrepreneur Of The Year, Zack Below, Fameos
Entrepreneur Of The Year, Neel Grover, Indi
Internet Marketer Of The Year, Joshua Kreitzer, Channel Bakers
Disrupter Of The Year, Smile Brands
Disrupter Of The Year, After Inc.
Disrupter Of The Year In Education, Viewsonic
Innovation Of The Year, Reviver
Innovator Of The Year, Marlo Brooke, Avatar Partners
Agency Of The Year, Stealth Venture Labs
Platform Of The Year, Quantcast
Community Impact, V Foundation
Community Impact, Caterina's Club
Community Impact, Orange County United Way
Community Impact, Seneca Family Of Agencies
Community Impact, Extraordinary Lives Foundation
Community Impact, Make A Wish
Community Impact, Joyful Child Foundation
Community Impact, A Million Thanks
Community Impact, Project Access
Community Impact, Tilly's Life Center
Community Impact, Pipeline Worldwide
Community Impact, Literacy Project
Community Impact, The Priority Center
Community Impact, Irreverent Warriors
CMO Of The Year, Lauren Kelly
Brand Reinvention, Lifestyle Of Giving | Previously Scripsense
Technology Enabler, Jesse Walker | Epic Insurance
Fintech Company Of The Year, DailyPay
CEO Of The Year, Sue Parks, Orange County United Way
QR Technology, After Inc for QuickReg
Brand Leader Of The Year, Laura Schwab, Aston Martin Americas
Security Platform Of The Year, ON2IT
Lifetime Achievement Award, Steve Wozniak
Reinventor Of The Year, Pepperdine Graziadio Business School
CIO Of The Year, Tom Peck, Ingram Micro
Digital Media Company Of The Year, Marty O'Connor Creative Agency (MOCA)
IMPACT Champion Award, Glenn Stearns
IMPACT Champion Award, Wing Lam, Wahoo's Fish Tacos
IMPACT Champion Award, Charles Antis, Antis Roofing
MARTECH Leader Of The Year, Erin Lezvow, Del Taco Restaurants
Financial Planning Company Of The Year, Whittier Trust
Commercial Company Of The Year, Hughes Marino
Community Bank Of The Year, Commercewest Bank
Developer Of The Year, Datanetiix Solutions Inc
Brand Of The Year, Pedego Electric Bikes
Economic Impact Award, CEO Leadership Alliance Orange County
Digital Media Excellence, CONVYR
Franchise Partner Of The Year, SOCi
Women's Leadership Award, Denise Roberson, Jadi Communications
IMA Member Of The Year, Sean Burke | Channel Stars
MVP, Marty O'Connor, MOCA
Board Member of The Year, Rob Hutter, Learn Capital
Business Leader Of The Year, Dustin Kemmerer, Park West
Investment Bank Of The Year, Boustead Securities
Best Data Recovery Product/Service, After Inc | Rescue
Healthcare Leader Of The Year, Dr. Benham Khaleghi, MD
Best New Healthcare Company, New Rain

Giveaways

Brand News Tesla Model 3 – $40,000 value
Pepperdine Graziadio Business School - Four $20,000 scholarships toward any Pepperdine Graziadio degree program – $80,000 total value
Pedego Electric Bikes- City Commuter Lite Edition 48/10 - $1,995 value (or trade-up with credit toward other models)
IMA - BOSE Alto frames - $200 value
Lola Bakare - 1 seat in upcoming "ASCEND" accelerator for high-potential women marketing directors – $15,000 value
BSTATE - Coaching session with CEO & Founder on enhancing leadership and executive skills - $5,000 value
Caterina's Club, Bruno Serato - Dinner for 4 at Anaheim White House - $500 value
ViewSonic - 4 displays, 1 projector - $1,850 value
Palmer Luckey - Oculus Quest All in One VR headset (128GB) - $499 value
Avatar Partners - Oculus Rift VR headset - $299 value
Evite - 20 Evite Pro one-year subscriptions - $5,000 total value
DailyPay - Variety pack of Bulleit Bourbon, ice mold and glass set -$300 value
Antis Roofing - His/her Apple Watch Series 3 - $400 value
Whittier Trust - Beoplay E8 3rd Gen - $350 value
Avatar Partners - Oculus Quest All In One VR headset (128GB) - $499 value
Red Pantz - Product basket - $190 value
BYTE - 1 full treatment - $2,000 value
Lassen - Relief Cream (3 pack), 3 prizes - $225 value
Helen Norris - BOSE Tenor frames - $249 value
GoPro - $399 value

For information on the Internet Marketing Association, visit to www.imanetwork.com.

About the Internet Marketing Association

IMA is one of the fastest growing and largest Internet marketing groups in the world, with professional members in fields including sales, marketing, business ownership, programming and creative development. It provides a platform where proven Internet marketing strategies are demonstrated and shared to increase members' value to their organizations. IMA is underwritten by corporate partners to provide an opportunity to learn, engage and define best practices without making a financial commitment. www.imanetwork.org

Media Contact

Rachel Devany
Media Relations Specialist
KCOMM for IMA
949-294-5095 tel
[email protected]

SOURCE Internet Marketing Association