Internet Brands Chooses SOCi to Scale its Social Media Management

SAN DIEGO, Sept. 21, 2016 /PRNewswire/ -- Internet Brands, an online media and technology company that focuses on Automotive, Health, Legal, and Home / Travel companies, has chosen SOCi from a field of tools that include Hootsuite, SproutSocial and others to power its social media management offering. 

In its Health division alone, Internet Brands serves more than 50,000 dentists, chiropractors, optometrists, and other health professionals, with the sector's largest collection of software solution providers. These include Sesame Communications, Officite, eDoctors, TherapySites, iMatrix, and Baystone Media.

"We have unique and demanding expectations from enterprise software, due to Internet Brands' scale and the fact that we manage hundreds of brands," said Joe Rosenblum, CTO at Internet Brands. "Social media management software has always been a particular challenge. We need powerful infrastructure and flexible workflow features to meet the diverse needs of our business units. We looked at several systems before it quickly became clear that SOCi was up to the task for an enterprise like ours."

"We are thrilled to support Internet Brands portfolio companies in the great work that they do for healthcare professionals. With SOCi's content intelligence technology and management tools powering its efforts, Internet Brands stands to become the leader in social media for the health sector," says Afif Khoury, CEO of SOCi.

About Internet Brands
Headquartered in El Segundo, Calif., Internet Brands® is a fully integrated online media and software services organization focused on four high-value vertical categories: Automotive, Health, Legal and Home / Travel. The company's award-winning consumer websites lead their categories and serve more than 100 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. Internet Brands' powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. For more information, please visit www.internetbrands.com.

About SOCi
Founded in 2012, SOCi was specifically built to address the scalability issues facing enterprises, multi-location brands and service providers on social media. With more than 50 million new Facebook Business Pages being created in the last 4 years alone, social media 1.0 management tools are no longer suitable for the task of managing hundreds or thousands of pages. SOCi's software as a service offering delivers all of the functionality needed to effectively and efficiently manage that workload.

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