Internet Brands Announces Martindale-Avvo to Reflect Breadth and Reach of Legal Network

New name reflects integration of Avvo into existing legal network, creating the world's largest legal marketing network with 25+ million monthly visitors

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Internet Brands

Oct 23, 2018, 06:00 ET

LOS ANGELES, Oct. 23, 2018 /PRNewswire/ -- Internet Brands has announced Martindale-Avvo as the new name for its robust and innovative online legal network. Martindale-Avvo comprises the flagship online legal brands Nolo, Martindale-Hubbell, Ngage, and Avvo, which will each continue to operate as separate brands under the Martindale-Avvo umbrella banner.

Today's announcement comes during a year of significant growth for Internet Brands' legal network, headlined by the acquisition of Avvo, Inc. that was completed in March. Previously, the network was known as The Martindale Legal Marketing Network.

"Our new name, Martindale-Avvo, reflects the strong recognition and trust among attorneys of both the Martindale and Avvo brands," said Diana Schulz, President of Martindale-Avvo. "The integration of Avvo into our legal network and our unification under the Martindale-Avvo name furthers our unwavering commitment to provide attorneys with a wide variety of cutting-edge tools and technology that will grow their practice."

Martindale-Avvo provides attorneys with highly-targeted lead generation and a wide selection of online marketing tools, including:

Access to more than 25 million consumers monthly—850,000 of whom request to speak with an attorney—who visit the highly-trafficked domains of Avvo.com, Nolo.com, Lawyers.com, Attorneys.com, AllLaw.com, TotalAttorneys.com, DisabilitySecrets.com, DivorceNet.com, and a variety of other practice-specific sites.
Professional websites and online profiles that display more than 1 million peer review ratings and client review ratings, delivered through Martindale.com, Avvo.com and Lawyers.com.
Tools designed for interaction, including the Martindale-Avvo Leads Manager app and Ngage Live Chat, which uses advanced conversion techniques to deliver twice as many leads to lawyers versus standard website forms

For more information about Martindale-Avvo, please visit www.martindale-avvo.com.

About Internet Brands
Headquartered in El Segundo, Calif., Internet Brands® is a fully integrated online media and software services organization focused on four high-value vertical categories: Legal, Health, Automotive, and Home/Travel. The company's award-winning consumer websites lead their categories and serve more than 100 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. Internet Brands' powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Temasek. For more information, please visit www.internetbrands.com.

SOURCE Internet Brands