International Strategy of Yiwugo.com Yields Preliminary Results; PV of the International Website Witnesses 10-Fold Growth
YIWU, China, Jan. 11, 2019 /PRNewswire/ -- Yiwugo.com is the official website of the largest commodities wholesale market in the world. In 2019, the PV of of its international website (en.yiwugo.com) has increased by 10 fold YoY, reflecting that its international strategy has been paying off and its brand is gaining increasing attention from overseas buyers.
In early 2018, Yiwugo.com launched its international strategy. To provide better services for overseas buyers, it has continuously upgraded and improved its international website. For instance, Prime Service, a membership-based service package, was launched for overseas buyers, offering members four services at an annual membership fee of $99, including fast access to desired supplies, guided physical shopping tours, exclusive customer service, and trade dispute settlement. In addition, Yiwugo.com established overseas service stations and engaged capable partners there to provide overseas buyers with a comprehensive range of one-stop international trade services, including safe payment, commodity check and acceptance, customs declaration and clearance, international logistics, and overseas warehousing and distribution.
Moreover, Yiwugo.com stepped up its efforts in overseas brand promotion. In early 2018, it first changed its domain name from "Yiwugou.com" to the current one, "Yiwugo.com", for easier expansion in the overseas market, and unveiled the logo for its new brand. In addition, together with its registered suppliers, Yiwugo.com also participated in well-known overseas exhibitions around the world, such as those in Las Vegas, the Republic of Benin, and Seoul in 2018. By doing so, it gained direct brand exposure to the overseas buyers and achieved desirable publicity effects. In 2018, Yiwugo.com also made its appearance along with Yiwu China Commodities City at Times Square New York and 38 major airports in 31 countries across five continents, capturing substantial customer attention and prompting discussion in the global trade arena.
Yiwugo.com also utilized social media for brand promotion. By January 2019, the Facebook page of Yiwugo.com has gained 6.2 million followers, most of whom are commodities buyers from all over the world. The commodities postings published on the Facebook page of Yiwugo.com have a weekly coverage of more than 1 million potential buyers,with 30,000-40,000 engagements. As indicated by the geographical distribution of its followers around the world, in addition to the established buyers in Europe and America, potential buyers from many other emerging markets such as India, Brazil, Indonesia, Egypt, Thailand, and Turkey are also strongly interested in and paying close attention to the commodities in Yiwu markets via the Internet, ready to contact and negotiate with the suppliers.
In 2019, Yiwugo.com will continue its efforts to make Yiwu and its commodities better known to the world.
SOURCE Yiwugo
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