International Stevia Council and ChromaDex Enter Into Agreement for Reference Benchmark Standard

BRUSSELS and IRVINE, Calif., Dec. 18, 2013 /PRNewswire/ -- The International Stevia Council (ISC) and ChromaDex Corp.® (OTCQB: CDXC), an innovative natural products company that provides proprietary, science-based solutions and ingredients to the dietary supplement, food and beverage, animal health, cosmetic and pharmaceutical industries, have entered into an agreement whereby ChromaDex is to provide, for the next two years, the Reference Benchmark Standard in the ISC's Proficiency Testing Program (PTP) for stevia leaf extracts.

"The aim of the new Reference Benchmark Standard is twofold," explained Larry Fernandes, president of the ISC. "We want to ensure we continue improving our testing capabilities in the PTP by having all participants use the same Reference Benchmark Standard to remove the potential differences attributable to using multiple reference standards. Introducing a common reference baseline across all participants will provide more focused and better guidance as to differences in methods and laboratory practices in the PTP from a statistical point of view." 

"We are pleased to be working with the International Stevia Council," said Frank L. Jaksch Jr., ChromaDex's founder and chief executive officer. "The council's selection of ChromaDex to provide such important industry benchmarking of methods and analytical standards in accordance with international quality standards is a testament to our commitment to quality and our proven experience."

The PTP was launched by the ISC in 2011. In addition to members of the ISC, participants in the program also include companies, laboratories and research organizations. For more information about the program, please visit http://www.internationalsteviacouncil.org/index.php?id=4. 

About the International Stevia Council:
The International Stevia Council is a global trade association representing the interests of companies that process, manufacture and/or market stevia sweetener products. The International Stevia Council is a 501(c)(6) not-for-profit organization incorporated under the law of the State of Delaware in the United States. The council was created in July 2010 by 11 founding members. The council is managed by its global office in Brussels, Belgium.

About Stevia:
Stevia is a plant of the Asteraceae (sunflower) family whose leaves have been used as a sweetener in South America for hundreds of years. Extracts of the stevia leaf have been available as food additives (sweeteners) and/or dietary supplements in many countries around the world. 

About ChromaDex®:
ChromaDex® is an innovative natural products company that discovers, acquires, develops and commercializes proprietary-based ingredient technologies through its unique business model that utilizes its wholly owned synergistic business units, including ingredient technologies, natural product fine chemicals (known as "phytochemicals"), chemistry and analytical testing services, and product regulatory and safety consulting (as Spherix Consulting). The company provides seamless science-based solutions to the nutritional supplement, food and beverage, animal health, cosmetic and pharmaceutical industries. The ChromaDex ingredient technologies unit includes products backed with extensive scientific research and intellectual property. Its ingredient portfolio includes pTeroPure® pterostilbene; ProC3G™, a natural black rice containing cyanidin-3-glucoside; PURENERGY™, a caffeine-pTeroPure co-crystal; and NIAGEN™, its recently launched, branded nicotinamide riboside, a novel next-generation B vitamin. To learn more about ChromaDex, visit www.chromadex.com.

Forward-Looking Statements:
Any statements that are not historical facts contained in this release are forward-looking statements.  Actual results may differ materially from those projected or implied in any forward-looking statements.  Such statements involve risks and uncertainties, including but not limited to those relating to product and customer demand, market acceptance of our products, the effect of economic conditions both nationally and internationally, ability to protect our intellectual property rights, impact of any litigation or infringement actions brought against us, competition from other providers and products, risks in product development, our ability to raise capital to fund continuing operations, the ability to complete transactions, and other factors discussed from time to time in the Company's Securities and Exchange Commission filings.  The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made except as required by law.

International Stevia Council Contact:  Maria Teresa Scardigli, +32 2 761 16 51,   [email protected].

ChromaDex Investor Contact: 
The Del Mar Consulting Group, Inc.
, Robert B. Prag, president,
 858-794-9500, 
[email protected]  

or

Alex Partners, LLC
, Scott Wilfong, president,
 425-242-0891, 
[email protected]

ChromaDex Company Contact:
 Laura Carney, executive assistant, 
949-419-0288,
[email protected]

SOURCE ChromaDex

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