International Speedway Corporation Adds PayPal, Chat Feature to Online Ticketing Websites

DAYTONA BEACH, Fla., March 14, 2011 /PRNewswire/ -- As part of its ongoing effort to enhance the ticket buying experience for race fans, International Speedway Corporation ("ISC") announced today that it will now offer PayPal payments to fans on its ticket sales websites for its 13 major motorsports facilities including Daytona International Speedway, Phoenix International Raceway and Martinsville Speedway.  In addition, ISC is introducing a new interactive chat feature that allows purchasers to communicate directly with a live sales agent during the online purchase process.

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"We are one of the first sports properties to sell tickets through PayPal, one of the most popular, and convenient methods of online payment currently available," said ISC Vice President, Multi-Channel Marketing and Chief Information Officer Craig Neeb.  "We constantly explore ways to enhance the online ticket purchase experience for our guests and the PayPal solution was a no-brainer.  Also, with our new chat feature, fans can communicate directly with a live ticket agent who can answer questions and provide information to help with the buying process.  We have the best fans in all of sports and our goal is to provide first class customer service starting with their ticket purchase all the way through to their race day experience."

"ISC is a tremendous sports brand and we're thrilled to enable ticket purchasing to ISC's large base of motorsports fans," said Bill Zielke, PayPal's Senior Director of Merchant Services. "Now anyone can quickly and securely buy motorsports tickets using PayPal and get down to the racetrack and support their favorite drivers."

The PayPal payment solution will be available for online ticket purchases for Michigan International Speedway and Daytona International Speedway, and will then extend to all ISC facilities over the next week.  The chat feature is currently live for Daytona International Speedway and Auto Club Speedway and will be available on the ticketing websites for all of ISC's 13 motorsports facilities by the end of March.

About ISC:

International Speedway Corporation is a leading promoter of motorsports activities, currently promoting more than 100 racing events annually as well as numerous other motorsports-related activities.  The Company owns and/or operates 13 of the nation's major motorsports entertainment facilities, including Daytona International Speedway® in Florida (home of the DAYTONA 500®); Talladega Superspeedway® in Alabama; Michigan International Speedway® located outside Detroit; Richmond International Raceway® in Virginia; Auto Club Speedway of Southern California(SM) near Los Angeles; Kansas Speedway® in Kansas City, Kansas; Phoenix International Raceway® in Arizona; Chicagoland Speedway® and Route 66 Raceway(SM) near Chicago, Illinois;  Homestead-Miami Speedway(SM) in Florida; Martinsville Speedway® in Virginia; Darlington Raceway® in South Carolina; and Watkins Glen International® in New York.  In addition, ISC promotes major motorsports activities in Montreal, Quebec, through its subsidiary, Stock-Car Montreal.

The Company also owns and operates MRN® Radio, the nation's largest independent sports radio network and Americrown Service Corporation(SM), a subsidiary that provides catering services, food and beverage concessions, and produces and markets motorsports-related merchandise.  For more information, visit the Company's Web site at www.internationalspeedwaycorporation.com.

SOURCE International Speedway Corporation