International Paper Launches 'Printer's Playbook(TM)' Video Series

Available on Facebook(TM), Twitter(TM) and YouTube(TM)

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May 12, 2010, 01:30 ET

MEMPHIS, Tenn., May 12 /PRNewswire-FirstCall/ -- International Paper today launched Printer's Playbook™ at PrintersPlaybook.com and on various social media platforms. Printer's Playbook™ is a series that features videos and content geared toward educating commercial printers, designers, paper merchants and other key stakeholders on a wide array of printing topics. The series will provide expert solutions and advice pertaining to common issues that printers and others in the industry encounter.

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The videos and educational information will be easily accessible at PrintersPlaybook.com and on Facebook.com (Printer's Playbook), Twitter.com (PPlaybook) and through a YouTube Channel (PrintersPlaybook). The videos will feature tips and advice from industry expert and retired International Paper Graphic Arts & Printing Scientist Jim Kohler. Kohler is currently an adjunct professor at the Rochester Institute of Technology (RIT) in the School of Printing Management & Sciences.

"The topics for Printer's Playbook™ were determined after extensive interviews with several commercial printers," said Teri Shanahan, IP's vice president, Commercial Printing. "We are very pleased to offer the playbook series and feel the videos will help printers, designers and many others in the industry to enhance their business efficiency and effectiveness."

Approximately 60-70 percent of all pre-press files have issues that can cause press delays. The first episode in the series, titled 'Creative to Pre-press,' covers 10 short tips that will help designers efficiently send files to commercial printers with speed and success. These tips are compatible with Apple's Macintosh and other personal computers.

The series is part of International Paper's efforts to be a valued business partner that provides important tools to support the Commercial Printing industry. For more information on this series and other topics, go to International Paper's PrintersPlaybook.com.

International Paper (NYSE: IP) is a global paper and packaging company with manufacturing operations in North America, Europe, Latin America, Russia, Asia and North Africa. Its businesses include uncoated papers, industrial and consumer packaging and distribution. Headquartered in Memphis, Tenn., the company employs about 56,000 people in more than 20 countries and serves customers worldwide. 2009 net sales were more than $23 billion. For more information about International Paper, its products and stewardship efforts, visit internationalpaper.com.

Printer's Playbook is a trademark of International Paper Company.

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SOURCE International Paper