International Council of Shopping Centers Taps MWW Group's Financial Relations Board (FRB) to Spearhead Global Member Initiative

CHICAGO, March 9, 2011 /PRNewswire/ -- MWW Group (www.mww.com), one of the five largest independent public relations firms worldwide, announced today that the International Council of Shopping Centers (ICSC) has retained the firm to direct a strategic membership initiative that will help to shape the organization's future strategies. MWW Group's Financial Relations Board will direct a survey and analysis of the association's 55,000 members as well as develop a communications framework for the enterprise.

"ICSC is the premier global trade association of the shopping center industry – it is the voice and the leading advocate for the industry. Through this initiative we are helping ICSC identify the most pressing needs and issues facing its members and the shopping center industry," said Michael Kempner, president and CEO of MWW Group.  "This analysis serves as a critical first step in ICSC's global initiative to deliver maximum value to its members while also helping to protect and strengthen the future of the industry."

Financial Relations Board is conducting a study of the needs and advocacy priorities for ICSC.  In addition to stakeholder interviews, a survey will be fielded with all of ICSC's members including shopping center owners, developers and retailers, as well as investors, lenders, architects and other professionals both within the U.S. and internationally. In conjunction with the survey FRB is developing a communications plan to market the survey and to outline key findings and recommendations.

Financial Relations Board is the investor relations practice of MWW Group.  FRB has the only dedicated real estate practice among IR firms and provides customized programs to a variety of public and private companies within the sector.  

About ICSC

Founded in 1957, the International Council of Shopping Centers (ICSC) is the global trade association of the shopping center industry. Its 55,000 members in the U.S., Canada and more than 80 other countries include shopping center owners, developers, managers, marketing specialists, investors, lenders, retailers and other professionals as well as academics and public officials. As the global industry trade association, ICSC links with more than 25 national and regional shopping center councils throughout the world. For more information please visit www.icsc.org.

About MWW Group

MWW Group is one of the five largest independent public relations firms worldwide and is known for its results-driven approach to public relations and "Aim High. Deliver" commitment to client service. MWW Group is a different kind of agency.  Passionate, driven, highly experienced professionals with an entrepreneurial attitude, strategic thinking and flawless execution.  At MWW Group, we're game changers, provoking new ways of thinking for ourselves and our clients.  This attitude and ability results in category re-defining campaigns and the delivery of outstanding results for our clients, exceeding their expectations and business goals.  In 2010, MWW Group was named Strategic PR Agency of the Year by The Holmes Report, Digital Firm of the Year and Team of the Year by PR News and has consistently been named one of the Top Places to Work in PR by PR News.  For more information visit www.mww.com and follow MWW Group on Facebook, Twitter and LinkedIn.

About Financial Relations Board

Financial Relations Board (FRB) is the IR practice of MWW Group and one of the nation's leaders for investor relations and financial communications. FRB offers integrated and customized programs including corporate positioning and message development, market intelligence and investor targeting, earnings guidance, nondeal roadshows, IR tutorials and more. Financial Relations Board partners with companies of all sizes, from established Fortune 100 brands to mid-size and micro-cap companies, pre-IPOs and the newly public. For more information please visit www.mww.com/frb.

SOURCE MWW Group

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