Interactive Player Available: Michelin Celebrates National Tire Safety Week!

GREENVILLE, S.C., June 9 /PRNewswire/ -- Choosing the right tires and properly maintaining them are effective ways to enhance your vehicle's performance and improve road safety. This week is National Tire Safety Week and leading tire manufacturer Michelin is reminding consumers of the benefits of choosing the right tires and of simple, cost-effective ways to contribute to tire safety.  After all – your tires are the only part of your car in contact with the road.  

(Photo: http://photos.prnewswire.com/prnh/20100609/MM18205 )

(Photo: http://www.newscom.com/cgi-bin/prnh/20100609/MM18205 )

Choosing a tire with a complete balance of performance characteristics is essential for a safe and enjoyable driving experience.  Michelin, whose research and development programs have long been focused on finding the right balance, provides unrivaled expertise in the area of increasing fuel-efficiency without sacrificing other performances.  

Tires account for nearly 20 percent of the energy consumed to move a car forward, so finding a tire that combines fuel efficiency with safety and longevity, such as the new Michelin® Primacy™ MXM4® tire, which stops up to 19 feet shorter in wet conditions than a leading competitor, will provide the best all-around performance for most luxury vehicles on the road today.

What: Michelin Celebrates National Tire Safety Week!

When: Wednesday, June 9, 2010

Where: http://multivu.prnewswire.com/player/44463-michelin-tire-safety-week/

How: Simply access the address above to view, share and interact

If you experience problems accessing the interactive player, send an E-mail to: [email protected].

SOURCE Michelin North America

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