IntegriShield partners with LeadiD to provide robust compliance offering

Partnership to power industry first real-time closed-loop compliance solution encompassing both source and lead visibility.

News provided by

IntegriShield

Aug 13, 2013, 11:37 ET

KANSAS CITY, Mo., Aug. 13, 2013 /PRNewswire/ -- IntegriShield, a technology based compliance company located in Kansas City, has announced its partnership with LeadiD, the first 100% neutral, privacy-friendly, trusted arbiter of media transactions. The partnership will provide LeadiD members with the option of utilizing IntegriShield's compliance services as an additional feature.

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"Part of what IntegriShield has always been about was providing a way for organizations to protect themselves from non-compliant sources. This partnership with LeadiD will allow businesses to ensure they are utilizing trusted sources for their lead generation campaigns. Furthermore, we are excited to be a part of LeadiD's #OrangeKicks revolution working collaboratively with lead sellers and buyers bring trust and transparency back to Lead Gen," said IntegriShield's Managing Director, Jennifer Flood.

The LeadiD platform tracks the origin and history of every lead event that utilizes its system. LeadiD allows lead sellers and lead buyers to make real-time decisions based upon that history. By layering on IntegriShield's services, each page can now also be monitored for compliance issues and graded against a database of URL's which will determine its compliance. The lead's compliance grade can be returned in real-time during a LeadiD Audit to allow buyers to make critical operational decisions prior to processing the lead and attempting to contact the consumer. Leveraging IntegriShield's services within the LeadiD Marketplace provides organizations the first-ever closed-loop compliance solution by source on a lead by lead level in real-time.

"With more intense regulation and scrutiny comes a need to protect your business from unknown lead sources that put your company's compliance at risk. Buyers need to know that the sources they are utilizing are following regulatory guidelines, on every lead event, since the buyer is the one that will pay the price. IntegriShield offers our clients that peace of mind, and combining with LeadiD gives buyers the assurance that every lead that enters their system is compliant regardless of who the vendor is," said Malcolm McLeod, LeadiD's VP of Product Development.

About IntegriShield

IntegriShield is a compliance monitoring, tracking and enforcement business designed to protect companies in online advertising. Since its inception, IntegriShield has resolved over 14,000 infractions and deviations for its clients which have resulted in the shutting down of several websites. For more information about IntegriShield visit www.integrishield.com.

About LeadiD
Founded in January 2011 by Ross Shanken, LeadiD is the only independent, neutral, open technology platform, which tracks the origin and history of every lead event that utilizes the LeadiD system. LeadiD fosters an environment of trust in the transaction, one where both Lead Sellers and Lead Buyers alike derive top-line value. In the summer of 2012, LeadID launched the #OrangeKicks revolution, a grassroots movement to bring confidence, clarity and trust back to lead generation. For more information, visit LeadiD.com or @LeadiD

Media Contact:

Jennifer Flood for IntegriShield
816-994-1313 Ext. 314
[email protected]

Wendy Barbour for LeadiD
310.895.0865 m
[email protected]

SOURCE IntegriShield