Insureon Welcomes Andrei Utkin as Chief Marketing Officer

Experienced marketing executive joins Inc. 5000 2nd-fastest-growing P&C insurance firm.

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Sep 01, 2015, 09:00 ET

CHICAGO, Sept. 1, 2015 /PRNewswire/ -- Insureon, the nation's leading online provider of small business insurance, today welcomes to the team Andrei Utkin as Chief Marketing Officer. An alum of Capital One, McKinsey, and Neustar, Utkin brings a track record of innovation in digital marketing.

Utkin joined Capital One in the early 2000s and led the company's foray into digital marketing. An industry pioneer in the online marketing space, he led the company to #1 in search and affiliate acquisitions among the country's financial services sector companies. His improvement of web properties helped significantly boost customer satisfaction levels. By 2012, Andrei led all digital marketing activities, including online advertising and social media.

In the last two years, Utkin has applied his skills at information and analytics firm Neustar, using data and analytics to fundamentally help businesses in dozens of industries grow sales.

"We're delighted that Andrei is joining the Insureon team," said Ted Devine, Insureon's CEO. "His proven track record of innovation in the digital marketing space and data use to enhance the customer experience is another investment we are making to drive industry-leading growth. There are very few digital marketers in the world as good as Andrei."

"There's a paradigm shift happening right now in insurance," Utkin added. "It's ripe for digital disruption, and I'm excited to lead Insureon's marketing team as we accelerate the innovation that has already made the company a standout."

Utkin's addition to the team comes during a period of significant growth for Insureon: earlier this month, it was named to the Inc. 5000's list of fastest-growing companies for the second consecutive year and included on Insurance Journal's annual list of the country's Top 100 Independent Property / Casualty Agencies.

In addition, Devine announced the promotion of Lou Friedmann to Senior Vice President, Strategic Partnerships and Customer Excellence, "Lou has been one of our most critical leaders at Insureon since we started four years ago. Our B2B business has doubled in the past 12 months and having Lou step into a leadership role to help us drive this business is critical to our success."

About Insureon

Since 1997, Insureon has provided coverage for more than 100,000 small businesses. It both serves retail clients directly and supports leading top-five banks, brokerages, and insurance companies in delivering their small commercial business, placing nearly $200 million in premium annually. Details about its innovative online application, technology, and business model are available at www.insureon.com.

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SOURCE Insureon