Insurance Marketing and Lead Generation Trends Revealed in Advisor Survey by Senior Market Advisor

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Mar 17, 2010, 02:28 ET

CENTENNIAL, Colo., March 17 /PRNewswire/ -- Senior Market Advisor, published by Summit Business Media, announced the results of its first Advisor Survey.

The survey asked Senior Market Advisor subscribers, licensed insurance advisors serving the senior market, to provide their thoughts on the state of the industry. Questions included details on which marketing and lead generation strategies are producing the best results, advisors' biggest concerns, and whether or not advisors' relationships with their longtime clients and prospects has changed.

"We had a fantastic response to our first Advisor Survey, with more than 500 advisors participating," said Senior Market Advisor Editor Daniel Williams. "We received valuable data from advisors and obtained great insights on their challenges, how they are adapting to a changing marketplace, and how they're finding success with new lead generation techniques."

Highlights of the Advisor Survey include:

83% said that their advisor-client relationship has evolved to a more educational role
The economy is #1 in keeping advisors up at night, followed by lead generation and industry legislation
57% said that an altruistic marketing strategy - community involvement – is working

Results are featured in the March issue of Senior Market Advisor, and complete survey results are available online at SeniorMarketAdvisor.com.

ABOUT SUMMIT BUSINESS MEDIA

Summit Business Media is the leading B2B media and information company serving the insurance, investment and professional services markets through a variety of channels, including online, print and live events. SBM provides breaking news and analysis, in-depth practice management strategies, business-building techniques and actionable data to the markets it serves. Through its Media and Reference Divisions, the company publishes 17 magazines and 150 reference titles. The Events Division hosts a dozen conferences in support of Summit's magazine brands and sponsors the International Investment Conferences on global mining investment. SBM's Data Division, comprised of Highline Data and Judy Diamond Associates, is the leading data provider of financial and marketing information on insurance companies, life and property-casualty agents and investment advisors.

Summit Business Media, a Wind Point Partners company, employs 400 employees in a dozen offices across the United States. For more information, please visit SBMedia.com.

Available Topic Expert(s): For information on the listed expert(s), click appropriate link.

Jen La Flam

https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=94288

Daniel Williams

https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=94287

SOURCE Summit Business Media