Insurance Information Institute Launches Inaugural Consumer-Facing Email Program: Check20

Check20 Emails to Answer Consumers' Questions on Auto and Homeowners Coverage, Financial Planning

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Nov 21, 2014, 10:47 ET

NEW YORK, Nov. 21, 2014 /PRNewswire-USNewswire/ -- To help educate and empower consumers, the Insurance Information Institute (I.I.I.) announces the launch of a new educational email program: Check20.

I.I.I. Launches Consumer E-mail Program: Check20

Check20 is a call to consumers, encouraging them to spend some time on a regular basis— just 20 minutes—getting to know what's in their home, auto, and life insurance policies. Armed with this knowledge, readers then can assess how insurance fits within their personal financial goals and have a more productive conversation with their Insurance Professional about getting the coverage that best fits their needs and budget.

The concept of insurance is simple enough, but the details can sometimes be bewildering. While breaking down complex concepts, and eliminating financial jargon, with a simple, engaging approach, Check20 uses timely tips, video, infographics and other features to guide consumers through important information about their insurance policies.

"Consumers have their 'points of pain,'" says James Ballot, director, Digital Communications for the I.I.I. "We often get questions, like 'what's covered,' 'how much insurance do I need', or 'what's the best way to get more value from my insurance.' I.I.I. is an independent, non-profit organization. We devised Check20 to provide a steady stream of handy tips and helpful strategies to make insurance work better year-round, instead of just when people need to file a claim. "

#Check20 email newsletters are sent out weekly—and subscriptions are free. Sign-up at: www.iii.org/check20.

"The mission of the Insurance Information Institute is to educate the public about insurance—what it is and how it works," notes Andréa C. Basora, Executive Vice President of the I.I.I. "And what better way to reach consumers making important decisions about their financial plans than to land in their inbox with the information they need most."

RELATED LINKS
Check20: Sign-up Page
Check20 on Facebook
Video Series: The I's on Insurance

The I.I.I. has a full library of educational videos on its You Tube Channel. Information about I.I.I. mobile apps can be found here.

THE I.I.I. IS A NONPROFIT, COMMUNICATIONS ORGANIZATION SUPPORTED BY THE INSURANCE INDUSTRY.

Insurance Information Institute, 110 William Street, New York, NY 10038; (212) 346-5500; www.iii.org

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SOURCE Insurance Information Institute