Insignia Launches First Mobile-Responsive Vehicle-to-Accessory Configurator With Eastman

"Consumer research confirms that the majority of consumers are researching window tint on mobile devices. We are pleased to provide an industry-leading film viewer for our dealers to provide the best experience to consumers, regardless of the devices they are using to research," said Darrell Reed, Commercial Director—North America. "Now mobile users can see how their vehicles look with LLumar window film."

In 2015, Insignia released the window film viewer as a custom tool for the global LLumar website using Insignia's software and patented process (US Patent No. 8,566,714).

"We appreciate the partnership and the opportunity to work with the forward-thinking team at Eastman," says David Stringer, president of Insignia Group. "Eastman's investment in Insignia's technology is growing their market share and pushing the specialty equipment and Vehicle Personalization industry forward."

According to Stringer, the mobile responsive features of the LLumar film viewer are part of a larger vehicle-to-accessory visual configurator redesign already underway. The rollout of the redesign will begin in the fall of 2016.

About Insignia Group

Insignia Group is the innovator and industry leader of accessory sales process consulting and configurator software. Insignia drives exceptional Vehicle Personalization sales training, configurator software, continual leadership, and process improvement to the automotive industry. These core deliverables improve the customer experience, increase customer satisfaction, reduce sales staff turnover, and maximize profits. Insignia currently supports 18 vehicle brands, and serves dealerships nationwide. Insignia's software solution manages the fulfillment of nearly $85,000,000 in accessory sales transactions annually. For more information, visit www.insigniagroup.com

About Eastman

Eastman is a global specialty chemical company that produces a broad range of products found in items people use every day. With a portfolio of specialty businesses, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. Its market-driven approaches take advantage of world-class technology platforms and leading positions in attractive end-markets such as transportation, building and construction, and consumables. Eastman focuses on creating consistent, superior value for all stakeholders. As a globally diverse company, Eastman serves customers in approximately 100 countries and had 2014 revenues of approximately $9.5 billion. The company is headquartered in Kingsport, Tennessee, USA and employs approximately 15,000 people around the world. For more information, visit www.eastman.com.

Media Contact:
Tanja Krouse
Insignia Group, LC
888-579-4458

Photo - http://photos.prnewswire.com/prnh/20160914/407550

SOURCE Insignia Group, LC

Related Links

http://www.insigniagroup.com