Insight Direct Appoints William Agush as Vice President of Marketing

BOSTON, Feb. 26 /PRNewswire/ -- Today, Insight Direct, a leading provider of business management software for small and mid-size field service companies, announced the appointment of William Agush to the new position of Vice President, Marketing. The appointment signals Insight Direct's increased focus on marketing to drive the company's sales, growth and brand in the largely untapped market of 425,000(i) mid-size service firms in the United States. Agush reports to Insight Direct Chief Executive Officer Jim Triandiflou.

"We are delighted to have a leader of William's caliber heading marketing," said Triandiflou. "His experience building volume businesses at Gomez and Global Knowledge Network, and providing positioning advice to firms such as Constant Contact are directly relevant to our goals at Insight Direct.  William's track record of success with software-as-a-service (SaaS) business models is precisely what we were looking for to bolster the management team, enhance the company's leadership position and accelerate growth."

Most recently, Agush was Vice President of Marketing for web application performance leader Gomez, where he helped grow revenue three-fold over three years, leading to their successful sale in November 2009 to Compuware for $295 million. Prior to Gomez, he held senior marketing positions at Marketsoft, Verbind, Global Knowledge Network, PictureTel and Prime Computer. In addition, Agush has provided marketing counsel to start-ups such as Constant Contact, Proclivity Systems, Brilig, and RightScale, as well as established technology brands including Workscape and GE Healthcare.

"I'm excited to join Insight Direct at such a pivotal time in its history," said Agush. "The market for field service management software is large and growing and Insight Direct's new web-based VaZing product will enable an even larger number of service firms to take advantage of technology to run their businesses more effectively and profitably. What drew me to Insight Direct were its proven ServiceCEO product, enviable customer base, and exemplary leadership team. I'm looking forward to making Insight Direct the most trusted, valued and demanded brand in its marketplace."

About Insight Direct

Insight Direct is the leading provider of software for small and mid-size field service companies (SMBs). Our software-as-a-service (SaaS) VaZing product and our ServiceCEO licensed product helps these firms manage every aspect of their businesses – including scheduling, dispatching, accounting and inventory management – enabling them to sell more jobs, work more efficiently, get paid faster and analyze their business performance. Founded in 1997, Insight Direct has over 5,000 customers in 28 countries. For more information, please visit www.insightdirect.com or www.vazing.com.

(i) U.S. Census Statistics of U.S. Business, 2006

SOURCE Insight Direct