Insight Direct Appoints Michael Conley as Vice President of Sales

BOSTON, April 6 /PRNewswire/ -- Today Insight Direct, a leading provider of software that helps small and mid-size field service companies run their businesses better, announced Michael Conley as the company's new Vice President of Sales. Conley's mission is to lead, hone and grow the Insight Direct sales force and increase sales of its ServiceCEO and VaZing solutions into a U.S. industry sized at $890 billion(1). Conley reports to Insight Direct CEO, Jim Triandiflou.

Conley joins Insight Direct from Yankee Group where he held the positions of Senior Vice President of Global Sales and Senior Vice President of North American Sales. During his tenure, he successfully revamped the company's sales infrastructure, helping the company grow to profitability. Prior to Yankee Group, Conley's spent nine years in business development and sales at Forrester Research where he was part of the sales leadership team that grew the company's revenue tenfold and through a successful I.P.O. Prior to his professional career, Conley served as a U.S. Marine.

"Mike is a critical addition to the Insight Direct leadership team," said CEO, Jim Triandiflou. "We have focused the last six months diligently recruiting the building blocks of a powerhouse leadership team, including a VP of Marketing, a CFO, and now a VP of Sales. Our team now comprises seasoned executives with decades of experience leading companies through growth and domain experts with intimate knowledge of the market. Bringing this 'culture of winners' to Insight Direct is a tremendous advantage as we transition the company into a full-fledged SaaS business and become the leader in the SMB field service market."

"The small to mid-sized field service market is characterized by some of the country's most entrepreneurial, hard-working and determined business owners, many of whom today run their businesses using very basic tools," said Conley. "Insight Direct's software provides field service businesses with incredible tools to help run their businesses more efficiently and, ultimately, drive more revenue.  I am eager to apply my experience and passion for developing high-performance sales teams to meet Insight Direct's goals."

About Insight Direct

Insight Direct is the leading provider of software for small and mid-size field service companies (SMBs). Our software as a service (SaaS) VaZing product and our ServiceCEO licensed product helps these firms manage every aspect of their businesses – including scheduling, dispatching, accounting and inventory management – enabling them to sell more jobs, work more efficiently, get paid faster and analyze their business performance. Founded in 1997, Insight Direct has over 5,000 customers in 28 countries. For more information, please visit www.insightdirect.com or www.vazing.com.

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(1) According to the U.S. Census Statistics of US Business 2006

SOURCE Insight Direct