in/PACT Partners With Miss Venezuela To Launch Global Live Broadcast Of People-Empowered Giving

CHARLESTON, S.C., Oct. 6, 2015 /PRNewswire/ -- Interactive cause marketing platform in/PACT has partnered with Miss Venezuela, Cisneros Media and Venevision to deploy their people-empowered giving platform during the 2015 live broadcast of Miss Venezuela on Thursday, Oct. 8.

Cisneros Media will be contributing a substantial donation across four local nonprofit organizations, PLAFAM, Prosalud, Provive and Niña Madre, all raising awareness about teen pregnancy. in/PACT's platform will allow television viewers across Venezuela to decide which cause they want Cisneros Media to contribute to; by selecting their favorite cause during the live broadcast, viewers will play a direct role in deciding where the money is allocated by voting on their smartphones or online.

"We could not be more excited for the opportunity to help direct funds to a cause as important as teen pregnancy," said John McNeel, CEO of in/PACT. "The Miss Venezuela pageant's reputation for purpose is well underscored by this commitment to giving back to their local community. By leveraging our giving technology, the Miss Venezuela pageant offers viewers at home a first time chance to play a part in something that is usually reserved for corporate executives."

"in/PACT's innovative platform will undoubtedly allow us to further engage our audience while generating awareness on teen pregnancy, a topic we have been addressing through our media outlets and which we will be giving prominent exposure to during this year's Miss Venezuela pageant," said Jonathan Blum, President of Cisneros Media.

"At Cisneros, we strongly believe in joining efforts to optimize the impact of our social awareness initiatives, and this is an excellent example of the types of synergies that allow us to do so successfully," said Maria Ignacia Arcaya, Vice President & Executive Director, Corporate Social Responsibility of Cisneros.

Gabriela Isler, Miss Venezuela 2013, Miss Universe 2014 and official in/PACT spokesperson, will be on air during the pageant. The 2014 Miss Venezuela broadcast drew in 15 million viewers in Venezuela.

For more information about in/PACT, visit www.inpactnow.com.

in/PACT is a global interactive cause marketing platform that connects brands to their customers, employees and other stakeholders through "people empowered giving." Through their proprietary platform and portfolio of web based products, in/PACT provides turnkey digital charitable giving services to businesses for B2C, B2B and B2E solutions.

SOURCE in/PACT

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http://www.inpactnow.com