Innovative Web Content Optimization IP Portfolio for Sale by ICAP Patent Brokerage

NEW YORK, July 31, 2013 /PRNewswire/ -- ICAP Patent Brokerage announces for sale a key web services portfolio for optimized content delivery based on the display area of a receiving device from Lumi Interactive Oy. This IP package will be included in the upcoming sealed bid event taking place on September 26, 2013. Bids for this lot will be accepted starting September 24 through September 26.     

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"This innovative web solution is highly relevant to companies providing web browsers, media and associated services. The value of this portfolio is considerable and likely to increase in the future as there is a clear and persistent trend for media to be presented across a multitude of different devices, such as 4" smart phones and 10" tablets, with varying resolutions and dimensions," says Dean Becker, CEO of ICAP Patent Brokerage.

Key Characteristics & Benefits
This portfolio discloses techniques for optimizing and delivering content based on display areas of receiving devices. This can be done by using a media query, for example, which enables the defining and matching of variables such as width, height, orientation, aspect-ratio, and color. Media queries, added in style sheet languages such as CSS3, let the presentation of content be tailored to a specific range of output devices without having to change the content itself. This eliminates the need for manually optimizing content for every device.

This invention also facilitates the delivery of content to a variety of devices, such as assorted smart phones or tablets, simultaneously. The web publisher or content provider can further optimize the layout by determining different parameters; for example, create terminal groups with different variables. Therefore, publishers can control or monitor visual representation of content on a receiving device.

See this technical description of the optimized content delivery IP sales offering.

To learn more about the assets available for sale in this portfolio or to place a bid:
Contact Paul Greco of ICAP Patent Brokerage at (212) 815-6692 or via email at [email protected].

Visit our website to make a patent submission for an upcoming sealed bid event.

Follow us on Twitter (@ICAP_Auction_IP) and join our LinkedIn group.

About ICAP Patent Brokerage
ICAP Patent Brokerage is a division of ICAP plc and the world's largest intellectual property brokerage and patent auction firm.

About ICAP
ICAP is a leading markets operator and provider of post trade risk mitigation and information services. The Group matches buyers and sellers in the wholesale markets in interest rates, credit, commodities, FX, emerging markets and equity derivatives through voice and electronic networks. Through its post trade risk mitigation and information services ICAP helps customers manage and mitigate risks in their portfolios. For more information, go to www.icap.com.

SOURCE ICAP Patent Brokerage

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