Innovative Technology Panel to Discuss Reaching the Connected Consumer at The Executives' Club Program

CHICAGO, March 20, 2012 /PRNewswire/ -- The Executives' Club of Chicago will host a Business Technology Leadership Program on March 22 with four key players in Chicago's technology community: Beth Reilly, Digital & Social Marketing, Kraft Foods; Roger Tye, Director Consumer Engagement, Allstate; and Rick Wion, Director Social Media, McDonald's Corp. and Adam Hecktman, Director-Microsoft Technology Center, Chicago as moderater.

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The discussion will focus on how enterprises are effectively using technology to understand and engage the connected consumer.  

Other topics could include how success is measured, how the diversity of devices has impacted their business and social media's potential for business leaders.

Kraft, Allstate and McDonald's were recently ranked in the top ten of Chicago's most effective social media marketers.

Microsoft will showcase an interactive device bar at the event. Attendees will have the opportunity to demo the Windows Phone 7, XBOX/Kinect, and a variety of Slate devices.

Accenture and Microsoft are Gold Level series sponsors for the Business Technology Leadership programs.  Board Share is a sponsor of Thursday's event.

The event will be held in the new offices of Baker & McKenzie, a corporate partner of The Executives' Club.

The next Business Technology Leadership program will be held on April 24th and will focus on how technology has changed real estate in the workplace.

For more information, visit http://centennial.executivesclub.org or call The Executives' Club at 312-263-3500.

Event details:  Thursday, March 22nd Presentation: 4:30 – 6:30 p.m.
Baker & McKenzie, 300 E. Randolph St. Suite 5000

About The Executives' Club of Chicago
The Executives' Club of Chicago is a forum for business, civic, and academic leaders to exchange best practices.  Founded in 1911, the Club is one of the oldest and most respected business organizations in the Midwest. The Club serves the community by providing resources needed to establish effective global partnerships, enhance intellectual exchange, develop future diverse business leaders and promote Chicago as a world class business center.

About the Technology Committee
The Technology Committee seeks to highlight how technology can enable the enterprise and provide strategic advantage.  The Committee facilitates dialogue between senior IT leaders and senior business leaders from industry, entrepreneurs & start-ups, government, not-for-profits, and vendors & service providers.  Through programs, discussions, and outreach, the Committee  highlights forward-looking business and IT issues, opportunities and best practices.  The Committee is dedicated to advancing Chicago as a global technology center by bringing the IT community together to assist with the cultivation and retention of technology talent. 

SOURCE The Executives' Club of Chicago

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