Innovative Eyewear, Inc. Launches Lucyd Aero

MIAMI, Oct. 8, 2026 /PRNewswire/ -- Innovative Eyewear, Inc. ("Innovative Eyewear" or the "Company") (NASDAQ: LUCY; LUCYW), the developer & manufacturer of smart eyewear under the Lucyd®, Lucyd Armor®, Reebok®, Eddie Bauer®, and Nautica® brands, is pleased to announce the launch of the Lucyd Aero™ smart eyewear collection. Lucyd Aero delivers the fashion-forward design, weight, and cost of traditional eyeglasses while providing a full suite of AI and communication features.

Lucyd Aero is a new collection of smartglasses from Innovative Eyewear under their Lucyd brand. The frames have the following features, which the Company believes will make it its most disruptive and exciting collection yet:

• All frames in the collection weigh between 1-1.2 oz, making them one of the lightest smartglass collection currently available from a US provider. The Aero Lark style is the lightest at 1oz (28 gm), lighter than most other smartglasses on the US market and on par with many traditional frames. Weight is a proxy for comfort in eyewear, so the Company believes it is also its most comfortable collection to date, and perfect for all-day wear.
  
  
• The frames are the first Lucyd collection to have no visible buttons, switches, or exterior lights on the frame, making them look just like normal eyewear. Two highly responsive, invisible touchpads allow the user to control the frame. The Company views this discreet appearance as an important step toward normalizing smart eyewear in optical channels and daily use.
  
  
• The glasses are camera-free, are not always listening like some other brands, and are activated only via the touchpads, for a privacy-first experience.
  
  
• Connection to the Lucyd app offers numerous features including free, private multi-AI functionality, with hands-free access to ChatGPT, Claude and Gemini; public and private Walkie features; custom Newscasts; and powerful Translation features both locally and over calls.
  
  
• The frames will launch at $149 MSRP, a price that is accessible to almost all eyeglass wearers.

Harrison Gross, CEO of Innovative Eyewear, said, "Mass market adoption of smartglasses is at hand with our Lucyd Aero collection. For the first time ever, the Lucyd team has completely eliminated all costs of switching from traditional eyewear to smart. Lucyd Aero is truly an extraordinary frame because it looks ordinary; we don't believe any smartglasses before it have come this close to matching the look and feel of traditional eyewear, while providing extensive smart features such as calls, on-demand news, and instant AI access. We believe the future of eyewear is smart, and now I can say the future of smart eyewear is here: we have smart frames that are a genuine end-to-end upgrade over traditional glasses, without compromising style, comfort, price, or privacy. There is no good reason to buy a traditional pair of glasses anymore; now that Lucyd Aero is available, it simply does more in the same package."

Dibby Bartlett, director of the Company and former President of the Opticians Association of America, said, "Fit and comfort determine whether a patient actually wears their glasses all day. With Lucyd Aero, the Company has delivered smart frames that rival traditional eyewear in weight and appearance, which I believe removes one of the biggest barriers opticians face when introducing smart eyewear to patients. This is the kind of collection the optical industry has been waiting for."

The Aero collection is available now, exclusively at Lucyd.co.

About Innovative Eyewear, Inc.
Innovative Eyewear is a developer & manufacturer of cutting-edge AI-enabled smart eyewear, under the Lucyd®, Nautica®, Eddie Bauer®, and Reebok® brands. True to our mission to Upgrade Your Eyewear®, our Bluetooth audio glasses allow users to stay safely and ergonomically connected to their digital lives and are offered in hundreds of frame and lens combinations to meet the needs of the optical, sunglass, sporting goods, and safety eyewear markets. To learn more and explore our continuously evolving collection of smart eyewear, please visit www.lucyd.co.

Forward Looking Statements

This press release contains certain forward-looking statements, including those relating to the Lucyd Aero collection, including its anticipated market adoption, comfort, pricing and performance. Forward-looking statements are based on the Company's current expectations and assumptions. The Private Securities Litigation Reform Act of 1995 provides a safe harbor for forward-looking statements. These statements may be identified by the use of forward-looking expressions, including, but not limited to, "anticipate," "believe," "continue," "estimate," "expect," "future," "intend," "may," "outlook," "plan," "potential," "predict," "project," "should," "will," "would" and similar expressions that predict or indicate future events or trends or that are not statements of historical matters, but the absence of these words does not mean that a statement is not forward-looking. The Company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events or otherwise. Important factors that could cause actual results to differ materially from those in the forward-looking statements are set forth in the Company's filings with the Securities and Exchange Commission, including its annual report on Form 10-K under the caption "Risk Factors."

Investor Relations Contact:

Skyline Corporate Communications Group, LLC
Scott Powell, President
1177 Avenue of the Americas, 5th Floor
New York, NY 10036
Office: +1 (646) 893-5835
Email: [email protected] 

SOURCE Innovative Eyewear, Inc.