Innovative Bedding Topper Company, airweave, Opens First U.S. Retail Location in New York City

NEW YORK, Feb. 19, 2015 /PRNewswire/ -- airweave, the top selling brand of premium bedding toppers and pillows in Japan, is pleased to announce its arrival in the U.S. with the opening of its flagship retail location on 498 Broome Street in the SoHo district of Manhattan, NY. Opening to the public on February 27, 2015, the new store will introduce U.S. consumers to the brand's luxury, innovative high performance bedding toppers backed by ongoing sleep studies.

Created with Japanese technology, airweave products are made of three-dimensional, entwined resin fibers, allowing air to occupy more than 90% of the material. airweave offers comfortable support and improves sleep quality through its ergonomic, breathable design, and highly resilient material that allows users to roll over easily and maintain a deep and restorative sleep. To install airweave, you simply place the bedding topper on top of your existing mattress to immediately feel the difference of a rejuvenated sleep the following morning.

The new, two-story airweave SoHo store at 498 Broome Street will be approximately 2,400 square feet and will offer guests an intimate introduction to airweave's collection of bedding toppers, crafted with innovative Japanese technology to help you sleep so you wake up feeling rejuvenated. The airweave SoHo retail store will employ approximately three "sleep counselors" who will serve as brand ambassadors and sales associates trained to educate customers on airweave's product features and sleep benefits for everyone. The store's simple, clean and contemporary design will work in tandem with the brand's mission to redefine and refine quality of sleep, so the customer sleeps deeper and awakens invigorated. The store will also feature a private room for select customers to undergo sleep assessments and offer a personal shopping experience with airweave.

"airweave is extremely excited to continue introducing U.S. consumers to our premium bedding toppers and pillows, with the opening of the first-ever airweave retail location in New York City," said Mr. Motokuni Takaoka, President & CEO of airweave. "Our mission is to personally connect with airweave customers and introduce them to the brand's innovative construction, so they experience what achieving a deeper sleep and waking invigorated will do for personal well-being."

Dates and hours of operation will be Monday-Saturday, 11 a.m. to 7 p.m.; Sunday 12 p.m. to 6 p.m. For additional information, please call the store at 646-964-5020. airweave products range from $190 to $1,570, and can also be found online at airweave.com.

About airweave
Founded in 2004 by President and CEO Motokuni Takaoka, airweave is one of the leading manufacturers of premium bedding toppers.  airweave began when Mr. Takaoka took over his uncle's plastics company. Realizing that the plastic resins produced through an injection molding process had unique physical properties, Mr. Takaoka developed prototypes for an entirely new application that would revolutionize the bedding industry. The result was the airweave mattress topper, whose state-of-the-art core material consists of three-dimensional resin fibers that offer a higher level of comfort for the best quality sleep.  airweave is proven to minimize strain on joints, reduce restlessness while sleeping and distribute weight evenly, all of which amount to a life-enhancing sleep experience that leaves people feeling invigorated and refreshed upon waking. Already a phenomenon in Japan, airweave has become a category leader nationally. In 2014, Mr. Takaoka brought his innovative Japanese technology to the United States via online sales, and in February 2015, airweave opened its first flagship store in Manhattan's SoHo district.

airweave is enhancing the daily life and athletic performance of its users, which include:

• Several-National Olympic Delegations including the United States, Austria, France, Germany, Switzerland and Japan. Nearly 33% of the medaling athletes at the Sochi 2014 Olympic Winter Games were members of Olympic Teams to which airweave supplied bedding toppers;
• Top amateur and professional athletes around the globe, including two-time Masters Champion Bubba Watson, and LPGA Tour star Paula Creamer;  U.S. Olympic Gold medalist ice dancers Meryl Davis and Charlie White, U.S. Olympian Ice Skater Gracie Gold;
• Students at the Paris Opera Ballet School, where all beds in the dormitory are furnished with airweave bedding toppers;
• Students at The Royal Ballet School in London where airweave mattress toppers have been introduced to their younger students at White Lodge dormitory;
• More than 500 students of IMG Academy whose residence hall features airweave bedding toppers. (Sleep research has been conducted at the academy to measure the effect of airweave bedding toppers on individual athletic performance.);
• First and business class passengers of Japan Air Lines international flights;
• Guests at high-end hotels, such as Four Seasons Hotel Tokyo at Marunouchi, The Ritz Carlton Shanghai Pudong, The Ritz-Carlton Beijing Financial Street and Park Hyatt Shanghai

For additional information, please visit: www.airweave.com.

SOURCE airweave

Related Links

http://www.airweave.com

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