Innovative Ad Tech Networks Automate Publisher Payment Operations to Enable Global Growth

AIRPUSH, SOVRN, AND VUNGLE USE TIPALTI TO PROVIDE A BEST-IN-CLASS PUBLISHER PAYMENT EXPERIENCE

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Mar 02, 2016, 10:38 ET

PALO ALTO, Calif., March 2, 2016 /PRNewswire/ -- Tipalti (http://www.tipalti.com), provider of the leading supplier payments automation platform, has been selected by cutting-edge digital media networks Airpush, sovrn, and Vungle to automate their global publisher payment processes. They join a growing list of leading digital media networks turning to Tipalti to optimize their global payments to their publisher networks.

Tipalti's embeddable, white-labeled self-service portal enables sovrn's publishers to gain 24x7 access to their payment details and history reducing the communication friction between the network and partners.

With hundreds or thousands of publisher partners across the globe, digital media networks face complex operational processes around building and growing a robust, loyal network. In addition to the challenge of paying publishers in their preferred payment method and local currency of choice across regions, there can also be considerable friction related to onboarding new partners, collecting required tax forms, and reporting and communication of payment status.

As these advertising networks continue growing revenue while scaling their publisher networks, inefficient manual payment processes hinder their global network reach, and resource-heavy accounts payable processes become a drag on company profitability. Increasingly, publishers are abandoning digital media networks who have a track record of paying late. In a recent survey of 260 publishers, Tipalti found that forty-eight percent have left a network due to payment issues. And of those who had not left already, forty-seven percent said they would.

Airpush, sovrn, and Vungle are three innovative networks who have recently adopted Tipalti to automate their publisher payment processes, while elevating their publisher payment experience.

Ranked #2 in the 2014 Forbes list of "Most Promising Companies" and winner of the "Top Innovator in Advertising Data" award at the 2014 DataWeek Conference, Airpush of Denver, Colorado operates one of the leading mobile advertising networks for over 150,000 apps.
With over one billion ad requests a day, sovrn of Boulder, Colorado is an advertising technology firm helping over 80,000 independent publishers and websites make more money.
Serving more than 2 billion monthly impressions, San Francisco, California-based Vungle, is a mobile ad network that focuses on in-app videos, providing high definition video advertising to over 15,000 mobile apps.

These fast-growing networks needed an enhanced publisher payment experience to attract and retain quality publishers, while also eliminating unnecessary payment complexity so they could focus on innovation and growth.

"Publisher payments for most networks are a cost center and a complex management ordeal," said Rick Tallman, VP of Operations at Vungle. "Tipalti enables networks to offer much greater publisher payment options and real-time payment visibility. We're achieving world-class service, which allows us to attract the best publishers and this ultimately leads to a higher quality network for our customers."

"Payment processing for thousands of publishers is crucial from an operational standpoint but we knew others could provide better solutions than we could internally," said Nolan Smith, CFO of sovrn. "Tipalti enables sovrn to focus valuable resources on building the highest quality ad exchange and growing the company rather than on manually handling publisher onboarding, remitting payments, fixing payment issues, communicating payment status, reconciliation reporting, and risk management. With Tipalti, we expand our capabilities for publishers while automating operations."

"Maintaining a strong reputation with publishers is critical to our success and a major differentiator. Publishers, particularly in the mobile media space, have a limited inventory they willingly promote, and reliable payouts and a rich self-service environment eliminate many communication issues that short circuit that relationship," said Joe Isaac, VP Finance of Airpush. "Tipalti is simply the most robust payment management platform for digital media companies. Its comprehensive breadth of functionality facilitates every accounts payables best practice a network needs to implement."

Increasingly, digital media and advertising networks are adopting Tipalti's cloud payment automation platform to streamline the entire publisher payments operation. This allows them to pay their global publisher partners with minimal effort while enhancing the complete payment experience and strengthening tax, risk, financial, and regulatory compliance safeguards.

"Digital media networks are where Tipalti was born from and a segment that continues to grow in prominence in our global economy. With an approach that addresses both the publisher partner's needs as well as the network's business objectives, Tipalti offers a best-in-class solution that any network can employ," said Chen Amit, CEO and co-founder of Tipalti. "No growing media company should focus their valuable resources manually managing the entire publisher payments process. Tipalti has successfully simplified that entire operation with our complete solution, and that is why the most innovative and highest quality digital media networks in the world continue to adopt our service."

About Tipalti:

Tipalti is the only supplier payment automation solution to streamline all phases of the payment management workflow in one holistic cloud platform.

Tipalti makes it painless for finance departments to manage their entire supplier payments operation. The solution addresses everything from payee onboarding and vetting, tax and regulatory compliance, payments to suppliers anywhere in the world in a wide range of payment methods and currencies, supplier payment status communications, to closing the loop with payment reconciliation and reporting.

Innovative companies use Tipalti to eliminate up to 80% of their supplier payment workload, helping them scale their business efficiently with global growth, while ensuring strong financial controls are in place and while enhancing the partner payment experience. That's why companies like GoDaddy, Chartboost, PulsePoint, Disqus, Visually, Touch of Modern and hundreds of others trust Tipalti to elevate their supplier payments operation.

Contact:

Scott Rosenblum
Cutler PR
[email protected]
646-828-6007

Photo - http://photos.prnewswire.com/prnh/20160302/339604

SOURCE Tipalti