Innotrac Expects Business Development Activities To Improve Financial Performance

ATLANTA, Oct. 11 /PRNewswire/ -- Innotrac Corporation (Nasdaq-GM: INOC), a provider of technology-based, integrated fulfillment solutions for global brands, has launched key business development initiatives that are expected to deliver stronger revenues and improved operating results over the remainder of 2010 and into 2011.

Innotrac expanded the Business Development team with the addition of two executives with significant industry experience -- Marsha Chulick as Vice President of Business Development and Nancy Bergeron as Vice President of Marketing.  They have built a team enabling a series of aggressive business development initiatives that have grown Innotrac's pipeline and have resulted in several new client acquisitions that are expected to go live by year end.

"Innotrac's 7 strategically located facilities offer multi-facility fulfillment solutions. Our new SmartHub® analysis program helps define the location or locations that minimize our clients' combined inbound and outbound freight costs and reduces order transit days, which is very attractive in today's market," said Marsha Chulick.  

"Multi-channel merchants are looking for solutions that support their business and branding strategies.  We know that we can demonstrate our significant competitive advantages when a prospect tours one of our automated facilities, and that we have a high probability of closing that business," explained Nancy Bergeron.

"These new programs, combined with our capabilities and best-in-class fulfillment centers, enable us to optimize new opportunities.  We are seeing a significant increase in demand for high touch outsourced fulfillment and Customer Care," according to George Hare, CFO. "These new clients, along with organic growth from existing long-time clients, are projected to result in an improved financial performance in our third quarter, an even stronger fourth quarter and continued strengthening into 2011."

About Innotrac

Innotrac Corporation, founded in 1984 and based near Atlanta, Georgia, is a technology-based integrated fulfillment and solutions provider serving enterprise clients and world-class brands.  The Company employs sophisticated order processing and warehouse management technology and operates seven fulfillment centers and one call center spanning all time zones across the continental United States.  For more information about Innotrac, visit the Innotrac website, www.innotrac.com.

Information contained in this press release, other than historical information, may be considered forward-looking in nature. Forward-looking statements in this release include those regarding expectations of future revenues, operating results, and financial performance, as well as new client acquisitions.  Forward-looking statements are subject to various risks, uncertainties and assumptions.  Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those anticipated, estimated or expected.  Among the key factors that may have a direct bearing on Innotrac's revenues, operating results, financial performance or condition and new client acquisitions are competition, the demand for Innotrac's services, Innotrac's ability to retain its current clients, Innotrac's success in growing its existing client base, developing new business, reducing operating costs in response to reduced service revenues, realization of expected revenues from new clients, the general state of the  industries that the Company serves, changing technologies, Innotrac's ability to maintain profit margins in the face of pricing pressures and numerous other factors discussed in Innotrac's 2009 Annual Report on Form 10-K and other filings on file with the Securities and Exchange Commission.  Innotrac disclaims any intention or obligation to update or revise any forward-looking statement whether as a result of new information, future events or otherwise.

SOURCE Innotrac Corporation

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