InMobi partners with Stripe to leverage 'Relay' to further simplify mobile discovery-commerce

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Sep 14, 2015, 02:00 ET

SAN FRANCISCO, Sept. 14, 2015 /PRNewswire/ -- InMobi, the world's most powerful mobile advertising platform, today announced a partnership with Stripe to use the company's Relay product with InMobi's e-commerce advertising to enable advertisers to very quickly offer product purchase ad campaigns with little setup or expensive integration.

The 'Buy button' acquires new Stripe of simplicity

While Stripe already handles payment information for Miip, InMobi's mobile discovery and advertising platform, Relay — which Stripe announced for the first time at an event earlier today — is designed to work with product and order data. Relay connects directly with retailers' existing inventory and order management back-ends, making it easy to manage stock across many sales channels.

InMobi's integration with Relay will enable it to extend Buy buttons to the 30,000+ mobile applications who rely on InMobi as their monetization partner. The announcement with Stripe arrives just in time for the start of the holiday shopping season, the busiest season for retail and e-commerce providers. According to the Criteo eCommerce Industry Outlook 2015¹ report, the global e-commerce industry grew in 2014 with goods and services worth $1.5 trillion bought by shoppers via desktops, tablets and smartphones, and estimates that 40% of these transactions will be on mobile in 2015.

"Stripe has succeeded in making payment integration easy for tens of thousands of developers," said Jeff Coon, Vice President of Global Alliances, InMobi. "With Relay, Stripe will bring this same simplicity, speed and reliability to the process of listing and selling products across many channels — eliminating complex and costly integrations for retailers and improving the mobile purchase experience for consumers. InMobi is pleased to be at the forefront of this emerging trend, and looks forward to working with Stripe to enable merchants to easily engage their consumers with Buy Button advertising in any mobile application."

"Mobile devices have dramatically altered consumer behaviors and have had a correspondingly big impact on businesses' advertising strategies. For consumers, the point of discovery is shifting more than ever towards the apps and social media feeds on their phones. InMobi is an industry leader when it comes to advertising on mobile, so we're thrilled to partner with them to help advertisers take advantage of Relay to sell directly within thousands of apps on more than a billion devices," said Cristina Cordova, Head of Business Development, Stripe.

For more information, please visit http://www.miip.com/.

About InMobi
InMobi is the world's most powerful mobile advertising platform enabling brands, developers, and publishers to engage mobile consumers globally. Recognized by MIT Technology Review as one of the 50 Most Disruptive Companies, InMobi reaches over 1.4 billion unique mobile devices across 200 countries.

To learn more, visit www.inmobi.com, follow us on Twitter @InMobi, or discover the latest mobile insights at www.inmobi.com/insights. Developers, start monetizing today by downloading our SDK at www.inmobi.com/SDK.

Media Contacts:
Kaavya Kasturirangan
InMobi
+1 (415) 598-8515
[email protected]

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¹ http://www.criteo.com/media/1432/criteo-ecommerce-industry-outlook-2015.pdf

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SOURCE InMobi