InkHouse Launches New Practice Area
GoodInk will provide purpose-driven PR
WALTHAM, Mass., Jan. 16, 2018 /PRNewswire/ -- InkHouse, an integrated public relations, social media and content agency, today announced a new practice area devoted to organizations that want to do good in their worlds. Called GoodInk, the agency is evolving what has traditionally been called corporate social responsibility (CSR) to adapt to an emerging reality: to do well in business, organizations are aligning what they believe with what they do. In fact, their employees and customers are demanding it.
CSR was originally conceived as a way for organizations to have a positive impact on their constituents and the world, but it has devolved into reputation building. GoodInk will bring CSR back to basics to meet the genuine need for organizations to drive their business decisions, cultures and community involvement from their principles and purpose. At InkHouse, GoodInk is a logical extension of what this agency already offers and who it already serves, but it's even more relevant to this time.
"GoodInk is designed for organizations that believe everything flows from their purpose," said InkHouse CEO Beth Monaghan, who blogged today about why InkHouse created this practice area. "Today, so many CSR programs center on philanthropic giving, which is, of course, critical. But we want to help clients develop more ways to help or serve, by lending a strong voice, people-power, or particular expertise to solve challenges facing their ecosystems. This is true thought leadership. This is the space where we will work."
InkHouse Executive Vice President and Chief Content Officer Tina Cassidy will lead GoodInk, applying her significant expertise and passion for storytelling, strategy and campaigns to help others.
"At a time when trust in many institutions may be eroding, we want to encourage more corporations, nonprofits and other organizations to tie their mission to a purpose and create a platform for their authentic voice," Cassidy said. "Within our own business, InkHouse wants to positively affect three things through this work: our community, our employees and our culture."
To learn more, please contact Tina Cassidy at [email protected].
About InkHouse:
InkHouse is breaking the agency mold. We're making traditional media relationships relevant again. And we're breaking down creative silos with integrated PR, content, social media, design, filmmaking and paid editorial all in one place. We value progress over process, but we also believe in the power of measurement. We're bi-coastal, 10 years old, 100 people, and one of the fastest growing agencies in the country. Founded in 2007 by communications veterans Beth Monaghan and Meg O'Leary, InkHouse's steady growth can be attributed to the company's long-standing reputation for solid PR and content campaigns, and deep bench of experienced communications professionals, former journalists, and creative thinkers on staff. With offices in Boston, Providence, San Francisco, and now New York, InkHouse is well-positioned to serve both national and international clients looking for dynamic, thoughtful integrated communications campaigns across the U.S. market.
Media Inquiries:
Kaylin Trychon
InkHouse
781-966-4161
[email protected]
SOURCE InkHouse
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