InformationWeek Releases 2011 Multimedia Editorial Calendar

SAN FRANCISCO, Nov. 22, 2010 /PRNewswire-FirstCall/ -- InformationWeek, the leading IT brand focused on the business value of technology, today released its 2011 multimedia editorial calendar.  

InformationWeek and its portfolio of leading IT brands, including Network Computing, InformationWeek Government and Wall Street & Technology, will publish more than 108 print and digital magazines in 2011, with Dark Reading, Dr. Dobb's, and InformationWeek SMB debuting digital magazine editions.  Twelve virtual events have also been scheduled for 2011.  For more information, please visit http://createyournextcustomer.techweb.com/2011iwnetwork/

"In the 'information-overload' world of business technology buyers, there's a massive mandate to deliver content in context for our audience," said Brandon Friesen, VP and Group Publisher, InformationWeek. "By delivering an optimal mix of digital and offline content, we're helping our readers consume relevant content more effectively to do their jobs."

InformationWeek also plans to introduce a full redesign of InformationWeek Magazine digital editions in 2011.  Its redesigned PDF digital magazines aim to provide a better user experience on desktops, laptops, tablets and mobile devices through the use of larger font, cleaner graphics and an easier-to-read layout.  The redesign also incorporates digital ad formats and other enhancements that will give sponsors an opportunity to capture additional leads.  InformationWeek Magazine's digital editions generated well over 100,000 downloads in 2010.

"Our expanded editorial schedule provides additional audience segmentation opportunities for sponsors," continued Friesen. "InformationWeek Magazine – in print or digital format – allows sponsors to engage IT decision makers across the enterprise, while our targeted brands provide sponsors the option to target by government, healthcare, financial services, developers, company size, and technology."

Highlights of InformationWeek's 2011 editorial calendar include:

• InformationWeek Magazine – 34 issues; 22 print and 12 digital editions
• Advanced Trading – 11 issues; 5 print and 6 digital editions
• Bank Systems & Technology – 11 issues; 5 print and 6 digital editions
• Dark Reading – 4 digital editions  
• Dr. Dobbs – 6 digital editions  
• InformationWeek Government – 6 digital editions  
• InformationWeek Healthcare – 6 digital editions  
• InformationWeek SMB – 4 digital editions  
• Insurance & Technology – 11 issues; 5 print and 6 digital editions
• Network Computing – 4 digital editions  
• Wall Street & Technology – 11 issues; 5 print and 6 digital editions  
• Virtual Events – 12 events ranging in topics from virtualization, cloud computing to security and SaaS, as well as audience-targeted virtual events in healthcare and government

To download the 2011 InformationWeek editorial calendar, or for more information, go to http://createyournextcustomer.techweb.com/2011iwnetwork/

About InformationWeek Business Technology Network (http://www.informationweek.com)

The InformationWeek Business Technology Network provides IT executives with unique analysis and tools that parallel their work flow—from defining and framing objectives through to the evaluation and recommendation of solutions. Anchored by InformationWeek, the multimedia powerhouse that looks across the enterprise, the network scales across the most critical technology categories with online properties like DarkReading.com (security), IntelligentEnterprise.com (application architecture), NetworkComputing.com (networking and communications) and PlugintotheCloud.com (cloud computing). The network also provides focused content for key IT targets, such as CIOs, developers, and SMBs via InformationWeek Global CIO, Dr. Dobb's and InformationWeek SMB, as well as vital vertical industries with InformationWeek Financial Services, Government and Healthcare sites. Content is at the nucleus of our information distribution strategy—IT professionals turn to our experts and communities to stay informed, get advice and research technologies to make strategic business decisions.

About UBM TechWeb  (http://www.ubmtechweb.com)

UBM TechWeb, the global leader in technology media and business information, enables people and organizations to harness the transformative power of technology.  Through its core businesses – media solutions, marketing services, and professional information – UBM TechWeb produces the most respected and consumed brands, applications, and services in the technology market. More than 14.5 million business and technology professionals (CIOs, IT and IT Support managers, Web and digital professionals, software and game developers, government decision makers, telecom providers and business executives) actively participate in UBM TechWeb's communities. UBM TechWeb brands include: global face-to-face events such as Interop, Game Developers Conference (GDC), Web 2.0, Black Hat, and Enterprise Connect (formerly VoiceCon); large-scale online networks such as InformationWeek, Light Reading, and Gamasutra; research, training, and certification services, including HDI, Pyramid Research, and InformationWeek Analytics; and market-leading magazines such as InformationWeek and Wall Street & Technology.  UBM TechWeb is part of UBM, a global provider of media and information services for professional B2B communities and markets.

SOURCE UBM TechWeb

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