InformationWeek Picks Procter & Gamble's Filippo Passerini As Chief of the Year

MANHASSET, N.Y., Dec. 6, 2010 /PRNewswire-FirstCall/ -- InformationWeek, the leading IT brand focused on the business value of technology, today announced its annual InformationWeek Chief of the Year recipient, Filippo Passerini, CIO of Procter & Gamble.  InformationWeek's annual Chief of the Year award recognizes an IT leader who demonstrates not only a compelling IT vision and strategy, but possesses the ability to deliver business benefits as a result.

Passerini is CIO and president of Global Business Services at Procter & Gamble (P&G), a $79 billion-a-year maker of consumer megabrands such as Tide and Pampers.  As CIO, Passerini hasn't shied away from risky strategies that pushed the limits of technology, and dramatically changed the role of information technology at the company.  His teams led the use of virtual reality tools for product development, which are now used in 80% of the company's new products.  They developed P&G's business intelligence into a digital 'cockpit' for data analysis tool that is being used by more than 38,000 employees.  Perhaps boldest of all, Passerini led a reorganization in 2003 that not only outsourced swaths of IT, but also made technology part of the broader GBS group, which includes human resources, facilities management, and other services used across the company.  Passerini steered P&G through the uncertainty in that move and now has IT more sharply focused on business innovation.

"In choosing a Chief of the Year, we're looking for someone with a captivating vision and strategic outlook, but also someone who gets things done.  Passerini has proved to be both, and that's a rare quality," said Rob Preston, VP and Editor In Chief of InformationWeek.

Passerini has plenty of challenges left, including meeting P&G CEO McDonald's goal of making P&G "the most digitally enabled company in the world."  Passerini is already looking at ways to make it happen.  "The risk when we talk about real time and digitization is that it becomes a fluff thing," he says.  So the GBS team is working to quantify it.  

To view the full article on InformationWeek.com, please visit www.informationweek.com/1286/passerini.

About InformationWeek Business Technology Network (http://www.informationweek.com)

The InformationWeek Business Technology Network provides IT executives with unique analysis and tools that parallel their work flow-from defining and framing objectives through to the evaluation and recommendation of solutions. Anchored by InformationWeek, the multimedia powerhouse that looks across the enterprise, the network scales across the most critical technology categories with online properties like DarkReading.com (security), NetworkComputing.com (networking and communications) and PlugintotheCloud.com (cloud computing). The network also provides focused content for key IT targets, such as CIOs, developers, and SMBs via InformationWeek Global CIO, Dr. Dobb's and InformationWeek SMB, as well as vital vertical industries with InformationWeek Financial Services, Government and Healthcare sites. Content is at the nucleus of our information distribution strategy-IT professionals turn to our experts and communities to stay informed, get advice and research technologies to make strategic business decisions.

About UBM TechWeb (www.ubmtechweb.com)

UBM TechWeb, the global leader in technology media and business information, enables people and organizations to harness the transformative power of technology.  Through its core businesses – media solutions, marketing services, and professional information – UBM TechWeb produces the most respected and consumed brands, applications, and services in the technology market. More than 14.5 million business and technology professionals (CIOs, IT and IT Support managers, Web and digital professionals, software and game developers, government decision makers, telecom providers and business executives) actively participate in UBM TechWeb's communities. UBM TechWeb brands include: global face-to-face events such as Interop, Game Developers Conference (GDC), Web 2.0, Black Hat, and Enterprise Connect (formerly VoiceCon); large-scale online networks such as InformationWeek, Light Reading, and Gamasutra; research, training, and certification services, including HDI, Pyramid Research, and InformationWeek Analytics; and market-leading magazines such as InformationWeek and Wall Street & Technology.  UBM TechWeb is part of UBM, a global provider of media and information services for professional B2B communities and markets.

SOURCE UBM TechWeb

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